'I-Filial Piety' iwumongo wesiko lamaShayina endabuko, iyindinganiso yokuziphatha ukuze umndeni ngamunye ugcine ukuzwana izinkulungwane zeminyaka. Isiko lamaShayina Filial Piety linezindaba ezinde, kusukela ezinkulungwaneni zeminyaka edlule, liye lazuzwa izigidi zabantu ngezindlela ezahlukene. U-Balas njengomunye womkhiqizo we-Chiaus Group ehlanganiswe nesiteshi 'seNdaba endala' ye-CCTV, besebenza ndawonye ukwakha idokhumentari ethi 'UBaba NeNdodana', le filimu ishicilelwe ngo-21 Agasti, ukuze ikutshele ngenjabulo ye-Chinese Filial Piety kanye nefa lakhe. 
Umsunguli womkhiqizo we-Filial Piety u-Balas ukutshela indaba
u-Zheng Haorong ungomunye wobaba abajwayelekile kuleli zwe elinabantu abaningi abayizigidi eziyinkulungwane, onesimo sakhe sengqondo sokuphila sobuhle, ubungane nokubekezela ngesikhathi esinzima, kuyilapho ehlala ekhumbula ukubeka isibonelo esihle ngaye ngokwakhe ukuze afundise indodana indlela yokwenza, kuyilapho indodana ithonywa uyise kanye nefa lengane. ' Nganginobaba ngisemncane, ngabona ukunakekela kwakhe nokukhathalela kwakhe imindeni, abantu abanesizotha futhi abawusizo ezihlotsheni nomakhelwane, futhi kancane kancane owakhe ube yisibonelo sami okufanele ngisilandele.' kusho umsunguli wohlobo lwe-Balas uZheng Jiaming. 
Nokho, izifo zikababa ezingalindelekile zenza uZheng Jiaming acabange. Wabona abadala esibhedlela belele emibhedeni benezinhlungu kanye nokukhula kweminyaka, iqiniso elinonya lamtshela ukuthi ubungcwele babantwana abukho emndenini kuphela, kodwa nakubantu abadala. U-Zheng Jiaming unquma ukuthuthukisa nokukhiqiza umkhiqizo wobuhlengikazi abadala oseqophelweni eliphezulu, wonke umuntu akwazi ukunakekela abazali bakhe ngokucabangela kakhudlwana.
Thela kokuthi 'Love and Filial' ebhizinisini lakhe, ukuze abe filial kuyilapho inkampani yakhe impendulo emphakathini. Lokhu kucabanga kuye kwathakaselwa futhi kwacatshangwa ngubaba uZheng Haorong. UZheng Jiaming wakha i-Chiaus (Fujian) Industrial Development Co., Ltd nguye yedwa, usebenzisa isipiliyoni sakhe seminyaka eyishumi se-R&D futhi akhiqize inabukeni lezingane, kuhlanganiswe nezinsiza ezifanele zasekhaya naphesheya kwezilwandle, ukufaka njalo ucwaningo nokuthuthukisa imikhiqizo yokunakekela abantu abadala, efana namanabukeni , abantu abadala ase-Balas.
Ngo-2010, kwasungulwa uhlobo lwe-Balas, u-Zheng Jiaming njengomsunguli wezandla ezihlanganyelwe neqembu le-Chiaus ongumeluleki omkhulu uMnu. Yang Zengyang iqhaza kuR&D yemikhiqizo yokunakekela abantu abadala, futhi wahola ithimba le-Chiaus R&D ukusebenzisa izinhlobo ezahlukahlukene zelungelo lobunikazi kumanabukeni abantu abadala . Ngonyaka wesibili, umkhiqizo we-Balas wathola amalungelo obunikazi amaningi kazwelonke futhi washicilelwa. 2012, i-Balas iphumelele ukukhuthaza amanabukeni abantu abadala okuwuhlobo lokuqala lwenabukeni lase-China elalithole ilungelo lobunikazi lama-cores aphindwe kabili wokumunca. Kwenza umsebenzi ofanelekayo kanye namanabukeni e-incontinence okuphepha kubantu abadala. Ngo-2015, uZheng Jiaming ngokwesekwa nguyise ngokugcwele wethula imisebenzi ewusizo emphakathini yeFilial Piety, kanye neChina Elder Health Care Association, i-China Elder Health Care Association, iXinhua Online nezinye izinhlangano nabezindaba, kanye no-Krym, uChen Sisi, uLiu Xiao Ling Tong nabanye abaculi, babambe umcimbi omkhulu e-Beijing Great Hall wokwethula 'iqembu elidala le-Concer' ukubiza abantu yonke imisebenzi ewusizo ukubamba iqhaza kule misebenzi.
Futhi ngosuku olufanayo lokusungulwa njalo ngomhla ka-8 Ephreli usuku lomsebenzi 'Ukunakekela Nokukhathazeka eqenjini labantu abadala' kumkhiqizo we-Balas. Khonamanjalo, uZheng Jiaming uqondisa iqembu leChiaus ukuthi linikele ngamanabukeni abantu abadala emakhaya asebekhulile angaphezu kwe-10, ukuziphatha kubangela ukunaka komphakathi. 
Ngomhla ziyi-18 kuMbasa 2016, u-Balas weza e-Beijing futhi futhi wethula imisebenzi 'ye-Filial Piety with you' e-Beijing Sijiqing Nursing Homes. Ngesikhathi semisebenzi, uZheng Jiaming uphinde wahola iqembu likaChiaus wanikela ngamanabukeni abantu abadala abamunca kakhulu abize izigidi emakhaya asebekhulile angaphezu kwamashumi amane ezweni lonke. Ngifisa ukuletha impilo nenjabulo kulabo bantu abadala ngokusebenzisa imikhiqizo yokunakekelwa kwezempilo yabantu abadala ye-Balas, okwenza abadala abengeziwe bajabulele impilo yabo yokuguga.
Nikeza inhlonipho yabadala emndenini wakho kweminye imindeni. UMnu. Zheng Haorong utshele izingane zakhe i-Chinese Filial Piety Culture ngokuziphatha kwakhe, kungaphakathi ezingqondweni zabo kanye nefa. Ngenkathi uMnu. Zheng Jiaming edlulisela isiko le-filial piety ngokuqonda kwakhe ukuthi unesibopho emndenini nakubantwana. I-Balas brand iphinde yandisa uthando nengane. 
Thuthukisa Isiko Lomdabu Labantwana LamaShayina, wenze imisebenzi 'yokunakekela nokukhathalela iqembu labantu abadala', u-Balas akayeki. Ngokuzayo, i-Balas izohlangana namandla omphakathi engeziwe ukuhamba nawe.
Ividiyo mayelana 'uBaba neNdodana' ehlanganiswe ne-CCTV
