Hamwe n’isoko ry’ibicuruzwa by’isuku ku isi bigenda byiyongera, kubona abafatanyabikorwa bo mu rwego rwo hejuru baranga ibicuruzwa byoroheje byahindutse ingamba z’ibanze ku bantu benshi batumiza mu mahanga n'abacuruzi. Nkuko abaguzi basaba itandukaniro ryibicuruzwa byinshi hamwe nubudahemuka bwibicuruzwa, guhitamo serivise zidasanzwe ntibifasha gusa ubucuruzi guhagarara neza kumasoko arushanwe cyane ariko kandi byunguka inyungu binyuze mumasoko neza. Nkumuyobozi winganda ufite uburambe bwimyaka irenga 20, Chiaus yumva ko, mubidukikije byubucuruzi bwisi yose, gusobanukirwa imikorere yimyenda ya OEM nurufunguzo rwo gutsinda.
I. Ubushishozi Kumasoko Yisi Yisi: Kuki ubu arigihe cyiza cyo kwinjira mumasoko yihariye ya label? Ukurikije amakuru aheruka kuva Statista , isoko ry’abana bato ku isi biteganijwe ko izakomeza kwiyongera buri mwaka kugera kuri 4-5% mu myaka mike iri imbere. By'umwihariko ku masoko azamuka nko mu majyepfo y'uburasirazuba bwa Aziya, Afurika, na Amerika y'Epfo, inyungu z’abaturage no kwihutisha imijyi zitera mu buryo butaziguye ibikenerwa by’isuku bikoreshwa.
1. Guhindura imyitwarire y'abaguzi Ababyeyi b'iki gihe - cyane cyane Gen Z - ntibagikurikira buhumyi ibirango mpuzamahanga by'akataraboneka. Bashimangira cyane kubicuruzwa nyabyo, ibiranga ibidukikije, nibiciro byamafaranga. Iyi myumvire yashyizeho amahirwe akomeye kubitabo byihariye. Abacuruzi barashobora kudoda ibicuruzwa kugirango bahuze ibyifuzo byabaguzi baho, nko gukenera guhumeka mubihe bishyushye cyangwa gukenera ibicuruzwa bitangiza ibidukikije.
2. Gukura k'urunigi rwo gutanga Hamwe niterambere ryikoranabuhanga mu gukora, impapuro za OEM zuyu munsi zirashobora kuzuza cyangwa kurenga ubuziranenge bwibirango mpuzamahanga. Mugufatanya ninganda nka Chiaus zifite ubushobozi murugo R&D ubushobozi, abatumiza ibicuruzwa hanze impuzu zo mu rwego rwo hejuru zirimo tekinoroji yemewe - nk'ibice byinshi-byihuta-byinjira-bityo bikubaka umwobo wo guhatanira ibicuruzwa byabo.
3. Inyungu nziza Ugereranije no gukwirakwiza ibirango byashizweho, inyungu yinyungu yimyenda isanzwe iri hejuru ya 20% –35%. Mugukuraho ibicuruzwa byamamaza, abakora ibicuruzwa bya OEM barashobora gutanga igishoro kinini mukwamamaza ibicuruzwa byabo no guteza imbere imiyoboro ikwirakwizwa.
II. Kuva kuri Core kugeza kuri Periferiya: Nigute ushobora gusobanura ibicuruzwa byujuje ubuziranenge? Mu bucuruzi mpuzamahanga, ubuziranenge bwibicuruzwa nicyo kigaragara cyane cy 'ubuhanga. ' Kugirango habeho igicuruzwa cyiza cyagenwe, umuntu agomba kurenga guhindura gusa ibipfunyika; birasaba kwimbitse byimbitse ibikoresho fatizo nigishushanyo mbonera.
1. Guhanga udushya muburyo bwibanze Intangiriro ni 'umutima ' wa diaper. Ku bacuruzi bagamije kubaka ikirango kirekire, mugihe bahisemo igisubizo cya OEM, bagomba gushyira imbere ibivangavanze cyangwa tekinoroji yuzuye.
Absorbency (Ibirimo SAP): Menya neza ko habaho uburinganire hagati ya superabsorbent polymer (SAP) na fluff pulp kugirango wirinde guterana no gufatana;
Byuzuye-Byibanze / Igiti Cyiza Cyibiti / Hybrid Core: Hitamo ukurikije ibyo ukunda isoko; kurugero, uturere dushyushye mubisanzwe duhitamo ibishushanyo mbonera-byuzuye, bihumeka neza kandi bituzuye (ultra-thin core variants), mugihe amasoko yuburayi na Amerika akunze guhitamo ibiti bivangwa nibiti cyangwa ibiti bivangavanze (ibiti byimbuto bisanzwe bikwirakwiza ubuhehere bwihuse);
Ako kanya Absorption hamwe no Kuma
2. Guhitamo ibikoresho byihariye
Gushyigikira Filime na Hejuru Hejuru: Ku isoko ryohejuru, ultra-fine denier hot-air imyenda idoda (urugero, 0,6 denier, 0.8 denier) irashobora gutoranywa kugirango itange ibyiyumvo nk'ipamba; Ku isoko rusange, hagomba kubaho kuringaniza hagati yubwitonzi nigiciro.
Igishushanyo mbonera cyo hejuru: Isoko ubu ritanga uburyo butandukanye bwashushanyijeho, nka diyama, indabyo, inyenyeri, hamwe nududomo, ibyo bigatuma urupapuro rwo hejuru rusa neza kandi runihutisha kwinjiza inkari;
Ibidukikije byangiza ibidukikije: Umubare w’abatumiza mu mahanga usaba ibicuruzwa byanditseho ibirango byigenga birimo ibinyabuzima bishobora kwangirika cyangwa kwemezwa hakurikijwe OEKO-TEX®, bikaba byarabaye ngombwa mu kwinjira ku isoko ry’Uburayi.
3. Igishushanyo mbonera kandi gisobanutse Kwiyambaza impapuro zabigenewe biri muburyo bwihariye bwihariye, burimo:
Igishushanyo cyihariye cyo gufatisha ikibuno (nkibifunga binini binini cyangwa bifata S);
Ibishushanyo byacapishijwe bihuza n'ubwiza bw'ikirango (ibibuno by'imbere, ibishushanyo bishushanyije, ibipfunyika hanze);
Ingano y'ibicuruzwa yihariye ku masoko atandukanye (NB - 6XL);
Guhindura ibicuruzwa bitandukanye no kohereza ibicuruzwa, harimo ibipapuro byo kugerageza, bito, bito, na paki nini.
III. Kubona Umufatanyabikorwa Wizewe wa OEM: Imfashanyigisho kubatumiza mu birinda imitego Kubatumiza mu mahanga, guhitamo uruganda bigena neza intsinzi cyangwa gutsindwa kwumushinga. Mugihe ushakisha uruganda rwihariye-label rukora impapuro, ugomba kwibanda kubintu byingenzi bikurikira:
1. R&D nubushobozi bwo guhanga udushya Uruganda rwujuje ibyangombwa rwa OEM ntirugomba gusa 'gukurikiza igishushanyo mbonera ' ahubwo rugomba kugira ubushobozi bwo gutanga ibisubizo. Kurugero, Chiaus ifite patenti zirenga 217 kandi irashobora gutanga ibitekerezo byogutezimbere hashingiwe kumiterere yubushyuhe bwakarere no gutandukana muburyo bwumubiri wabana.
2. Sisitemu yo gucunga neza ubuziranenge Mu nganda zikora isuku, umutekano ni umurongo utukura rwose. Menya neza ko umukunzi wawe yubahiriza sisitemu yo gucunga neza ISO 9001 kandi afite ibyemezo bya CE / FDA. Izi mpamyabumenyi zemewe ntabwo ari ngombwa gusa kuri gasutamo, ariko kandi ni nk'ikimenyetso cyo kwizerwa kwawe.
3. Gutanga urunigi rworoshye kandi ntarengwa rwo gutumiza (MOQ) Abacuruzi benshi batangiye bahura nigitutu cyamafaranga mugihe binjiye mubitabo byabigenewe. Umufatanyabikorwa wizewe agomba gutanga MOQ yoroheje kandi akagumana ububiko bwibanze buhamye kugirango agabanye ihindagurika ryibikoresho byo mu nyanja.
4. Inkunga itaziguye no gushyigikira ibikoresho Amakuru asimmetrie mubucuruzi mpuzamahanga akenshi atera gutinda. Guhitamo abikorera ku giti cyabo batanga ibicuruzwa hamwe namakipe mpuzamahanga yubucuruzi yabigize umwuga atanga serivisi imwe-uhereye kubishushanyo mbonera no gukora prototip kugeza kuri gasutamo no kohereza ibicuruzwa - birashobora kugutwara igihe kinini nigiciro.
Umwanzuro Kuva ku ruganda ujya murugo, urugendo rwibikoresho byihariye-label birashobora kuba birebire, ariko byuzuye amahirwe. Mugufatanya nabakora ibicuruzwa bya OEM (nka Chiaus) bafite ubumenyi bwubuhanga bwimbitse hamwe nicyerekezo mpuzamahanga, urashobora gushira imbaraga zawe mubushishozi bwisoko no kubaka ibicuruzwa.
Waba ushaka ipantaro ikora neza cyane cyangwa ushaka kubaka umurongo wuzuye wibipapuro byabigenewe, gusobanukirwa imigendekere yisoko, kugenzura neza ibicuruzwa, no gukomeza ingamba ndende za SEO nintambwe yingenzi kugirango umuntu agere ku isoko ry’ababyeyi n’impinja ku isi.
Niba ushaka umufatanyabikorwa wisi, sura urubuga rwemewe kubushishozi bwinganda nibisubizo byihariye.
Ibibazo Q1: Nibihe bisanzwe byibuze byateganijwe (MOQ) kumishinga ya OEM? Igisubizo: MOQ kubitabo bya OEM biterwa nibintu byinshi, harimo umwihariko wibikoresho fatizo, icapiro ryihariye rya firime ipakira, hamwe na gahunda yumurongo wateganijwe. Mubisanzwe, MOQ kubisobanuro bimwe ni hafi ya metero 40 yuburebure bwa cube (40HQ). Ku bafatanyabikorwa binjira mu isoko ryihariye rya diaper market ku nshuro yambere, Chiaus itanga gahunda yoroheje, itondekanya kugirango igufashe gutangiza neza ikirango cyawe mugihe ucunga ibyago byo kubara.
Q2: Nigute nshobora kwemeza ko hubahirizwa ubuziranenge bwibicuruzwa byanjye byanditse ku masoko yo hanze? Igisubizo: Kubahiriza ubuziranenge nifatizo ryubucuruzi mpuzamahanga. Mbere yo gutangiza umushinga wihariye wa label diaper umushinga, ugomba kwemeza ko uruganda rufite ibyemezo mpuzamahanga bijyanye, nka ISO 9001 na CE. Byongeye kandi, turashobora gutanga raporo yikizamini cya laboratoire ijyanye n’ibisabwa byihariye ku isoko wifuza (urugero, icyemezo cya FDA kuri Amerika cyangwa icyemezo cya SONCAP muri Afurika) kugirango tumenye neza ko impinja zawe zujuje ubuziranenge bw’ibanze iyo zigiye kugurishwa.
Q3: Bifata igihe kingana iki kugirango uhindure icyiciro cy'impapuro, uhereye kubishushanyo kugeza kubitanga? Igisubizo: Inzira yose isanzwe igabanijwemo ibyiciro bitatu:
Igishushanyo no Kwemeza (ibyumweru 1-2): Harimo ibishushanyo mbonera bipfunyika, kwemeza amafaranga yikigereranyo, hamwe nisubiramo ryanyuma.
Icyiciro cy'umusaruro (ibyumweru 3-4): Urutonde rwa mbere rwa OEM rutwara igihe kirekire kubera gukora igishushanyo; ibyakurikiyeho birangira mubyumweru 2-3.
Ibikoresho byo mu nyanja (ibyumweru 3-6): Biterwa nintera igana ku cyambu cyawe. Mugukorana cyane nitsinda ryacu rikora neza, turashobora koroshya cyane icyiciro cyambere cyo gushushanya, tukemeza ko impapuro zawe bwite zigera kumasoko vuba bishoboka.
