'I-Filial Piety' ngumongo wenkcubeko yaseTshayina, ngumgangatho wokuziphatha kusapho ngalunye ukugcina imvisiswano kangangamawaka eminyaka. Inkcubeko yaseTshayina yeFilial Piety inamabali amade, ukusuka kumawaka eminyaka edlulileyo, ifunyenwe lifa lezigidi zabantu ngeendlela ezahlukeneyo. UBalas njengomnye wophawu oluvela kwiQela leChiaus elidityaniswe neCCTV 'Ibali elidala' isitishi, sisebenza kunye ukwakha i-documentary 'uBawo noNyana', le ngxelo ipapashwe nge-21 ka-Agasti, ukukuxelela ngokudlamkileyo kwe-Chinese Filial Piety kunye nelifa lakhe. 
Umqalisi wophawu lwe-Filial Piety ukuxelela ibali
uZheng Haorong ngomnye wotata oqhelekileyo kweli lizwe lebhiliyoni labemi, enesimo sakhe sengqondo sobomi bokulunga, ububele kunye nokunyamezela ngexesha lobunzima, ngelixa ehlala ekhumbula ukumisela umzekelo omhle ngaye ukufundisa unyana indlela yokwenza, ngelixa unyana wayephenjelelwa nguyise kunye nelifa lentsapho. ' Ndandikunye notata xa ndandiselula, ndayibona inyameko nenkxalabo yakhe kwiintsapho, abantu abachubekileyo nabaluncedo kwizalamane nabamelwane, yaye ngokuthe ngcembe yena uye waba ngumzekelo endimele ndiwulandele.' 
Noko ke, izigulo zikatata ezingacingelwayo zenza uZheng Jiaming acinge. Wabona abadala esibhedlele belele phezu kweebhedi ngeentlungu kunye nokukhula kweminyaka, inyaniso ekhohlakeleyo yamxelela ukuba ukunyaniseka kwe-filial ayisiyo intsapho kuphela, kodwa nakubantu abadala. UZheng Jiaming ugqibe ekubeni aphuhlise kwaye avelise imveliso yokonga yabantu abadala ekumgangatho ophezulu, ukuze wonke umntu akhathalele abazali bakhe ngakumbi.
Phalaza 'Uthando kunye neFilial' kwishishini lakhe, ukuba abe filial ngelixa inkampani yakhe inika ingxelo kuluntu. Le ngcinga iye yanconywa kwaye yacingelwa ngutata uZheng Haorong. UZheng Jiaming wakha iChiaus (Fujian) yoPhuhliso lwaMashishini Co., Ltd ngokwakhe, usebenzisa amava akhe eminyaka elishumi e-R&D kwaye avelise idiaper yomntwana, edityaniswe nezixhobo ezifanelekileyo zasekhaya naphesheya kweelwandle, igalelo elingaguquguqukiyo kuphando kunye nophuhliso lweemveliso zokhathalelo lwabantu abadala, ezinje nge-Balas abantu abadala abangakwazi ukuzibamba , amanabukeni.
Ngo-2010, i-brand ye-Balas yasungulwa, u-Zheng Jiaming njengomsunguli wezandla ezidibeneyo kunye nomcebisi ophezulu weqela le-Chiaus uMnu . Kunyaka wesibini, imveliso ye-Balas yafumana ipatent entsha yelizwe kwaye yapapashwa. Ngo-2012, i-Balas iphumelele ekukhuthazeni i-diaper yabantu abadala eluhlobo lokuqala lwe-diaper yase-China efumene ilungelo elilodwa lomenzi wokufunxa kabini. Yenza umsebenzi ofanelekileyo kunye nokhuseleko lwe-incontinence diapers kubantu abadala. Ngo-2015, uZheng Jiaming ngenkxaso epheleleyo kayise usungula imisebenzi eluncedo eluntwini yeFilial Piety, kunye nesiseko sophuhliso lwaseTshayina, iChina Elder Health Care Association, iXinhua Online kunye neminye imibutho kunye namajelo eendaba, kunye noKrym, uChen Sisi, uLiu Xiao Ling Tong kunye namanye amagcisa, babambe umsitho omkhulu eBeijing IHolo enkulu ukusungula iqela lentlalontle kunye neqela elidala. ukuthatha inxaxheba kule misebenzi.
Kwaye kwangolo suku lusekwe rhoqo nge-8 ka-Epreli ngumhla womsebenzi 'weNkathalo kunye neNkathalo kwiqela labantu abadala' kwi-brand ye-Balas. Ngeli xesha, uZheng Jiaming ukhokela iqela leChiaus ukuba linikele ngeenabukeni zabantu abadala kumakhaya abantu abalupheleyo abangaphezu kwe-10, indlela yokuziphatha ibangela ingqalelo phakathi koluntu lwentlalo. 
Ngomhla we-18 kuTshazimpuzi ka-2016, u-Balas weza e-Beijing kwakhona kwaye waqalisa imisebenzi ye-'Filial Piety nawe' e-Beijing Sijiqing Nursing Homes. Ngexesha lemisebenzi, uZheng Jiaming waphinda wakhokela iqela leChiaus lanikela ngeediaphu zabantu abadala ezifunxayo ezixabisa izigidi kumakhaya abantu abalupheleyo angamashumi amane kulo lonke ilizwe. Ndinqwenela ukuzisa impilo kunye nolonwabo kwabo bantu badala ngokusebenzisa iimveliso zokhathalelo lwempilo yabantu abadala ye-Balas, ukwenza abantu abadala abonwabele ubomi babo bobudala.
Nikela intlonipho yabalupheleyo kwintsapho kabani kuleyo yezinye iintsapho. UMnu Zheng Haorong uxelele abantwana bakhe iNkcubeko yeFilial Piety yaseTshayina ngokuziphatha kwakhe, kunzulu ngaphakathi kwengqondo yabo kunye nelifa lemveli. Ngelixa uMnu. Zheng Jiaming edlulisela inkcubeko yobuthixo kunye nokuqonda kwakhe uxanduva kusapho kunye nosapho. I-brand ye-Balas ikwandise uthando kunye ne-filial. 
Khuthaza iNkcubeko yaseTshayina yaseTshayina, yenza imisebenzi 'yokunyamekela kunye nenkxalabo kwiqela labantu abadala', uBalas akayeki. Kwixesha elizayo, i-Balas iya kudityaniswa namandla oluntu amaninzi ukuhamba nawe.
Ividiyo malunga 'uYise noNyana' idityaniswe neCCTV
