ISilver Tide yaseYurophu: Imingeni kunye namaThuba kwiMarike yeMveliso ye-Incontinence

Utshintsho ngokwedemografi ngokuzolileyo lulungisa imeko yemarike yabathengi behlabathi.  IYurophu iphantsi kotshintsho olukhulu lwabantu, kunye noluntu olulupheleyo lube yinyani engenakuphikiswa. Njengoko inani labantu abadala liqhubeka nokukhula, imfuno yeemveliso ezizodwa zezempilo ikhula ngokukhawuleza.

Phakathi kwezi, imakethi yemveliso yokungasebenzi ibonakalisa amandla amakhulu, ibe yeyona nto ibalulekileyo kukhathalelo lwempilo kunye nenkxaso yokuphila yemihla ngemihla.

Lo mkhwa awubonisi nje kuphela iimfuno eziguqukayo zoluntu kodwa unika amathuba amatsha kumashishini anxulumeneyo.

Imeko yangoku yokuguga eYurophu

Ukusukela ekuqaleni kuka-2024, i-European Union yayinabemi abaqikelelwa kwi-449.3 yezigidi. Ukuqhekeka kwabantu kubonise ukuba i-14.6% yayingabantwana (iminyaka eyi-0-14), kunye neqela leminyaka yokusebenza (iminyaka eyi-15-64) yenze i-63.8% yetotali.njengoko inqaku labonisa.

Olu tshintsho luhlengahlengisa iimarike zabathengi, luqhuba ukukhula okuthe gqolo kwimfuno yeemveliso zokungaziphathi kakuhle.

Indlela yokuguga ixhaphakile kuzo zonke izizwe zaseYurophu, ingakumbi kumazwe anjenge-Itali, iJamani, iPortugal, neFinland, apho umyinge wabahlali abaneminyaka engama-65 nangaphezulu sele udlule nge-22%.

Ukuguga kwabantu akubangeni nje umngeni kwiinkqubo zokhathalelo lwempilo kodwa kukwakhuthaza ukukhula okukhawulezayo kwiimarike ezinxulumene nokhathalelo oluphezulu, kubandakanywa neemveliso zokungazinzi.

rend ayibonisi nje kuphela iimfuno eziguqukayo zoluntu kodwa inika amathuba amatsha kumashishini anxulumeneyo.

Uhlalutyo lwentengiso yeMveliso ye-Incontinence

Imakethi yemveliso ye-incontinence yehlabathi ifumana ukukhula okubonakalayo. Ngokwezibalo ze-QYR (i-Hengzhou Bozhihui), ukuthengiswa kwemveliso ye-incontinence yehlabathi kufikelele kwi-14.59 yeebhiliyoni zeedola ngo-2024 kwaye kuqikelelwa ukuba ifikelele kwi-26.8 yeebhiliyoni zeedola ngo-2031, kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) ye-9.2% (2025-2031).

IYurophu yeyona marike inkulu yehlabathi yemveliso yokungakwazi ukuzibamba, ibalelwa malunga ne-25% yesabelo semarike. Kwangaxeshanye, iYurophu isebenza njengeyona ndawo ibalulekileyo yemveliso kunye nosetyenziso lweemveliso zokungaziphathi kakuhle, ibambe indawo ebalulekileyo kwintengiso yehlabathi.

Lo mzila wokukhula uqhutyelwa ngokuyintloko zizinto ezimbini: okokuqala, ukukhula kweemfuno zeemveliso zokunakekelwa kwehlabathi jikelele zokunyamekela kuye kwadlula i-diapers yabantwana; okwesibini, uMntla Melika kunye neYurophu yimimandla emibini emikhulu yemveliso yeemveliso zokungaziphathi, nganye ibambe isabelo esibalulekileyo semarike ngo-2024.

Ngokubhekiselele kukhuphiswano lwemarike, abavelisi abakhulu bemveliso behlabathi jikelele baquka uKimberly-Clark, iSCA, i-Unicharm, iProcter & Gamble, kunye namaShishini oMgangatho wokuQala. Abavelisi abahlanu abaphezulu ngokudibeneyo babambe ngaphezulu kwe-70% yesabelo semarike.

Olu gxininiso lwemarike lubonisa imiqobo yoshishino yobugcisa kunye nophawu.

Ukuguga kwabemi kunye neMfuno yeMveliso yokungazinzi

Kukho unxulumano oluthe ngqo phakathi kokuguga kwabemi kunye nemfuno yeemveliso zokungakwazi ukuzibamba. Njengoko abantu bekhula, imisebenzi yomzimba iyancipha ngokuthe ngcembe, nto leyo eyenza ukuba imiba yezempilo efana nokungaphumeleli komchamo ixhaphake.

Iimveliso ze-Incontinence ziye zayimfuneko kubadala abaninzi ukugcina umgangatho wobomi kunye nesidima.

Idatha ibonisa ukuba abathengi beemveliso zokunakekelwa kwe-incontinence ababandakanyi kuphela abathengi ngabanye kodwa kunye nenani elandayo lamaziko okunyamekela abantu abadala njengamakhaya abongikazi. Njengoko ukwaluphala kuluntu kuya kusiba nzulu, inani kunye nesikali samaziko anjalo kuqikelelwa ukuba aqhubeke esanda, eqhubela phambili imfuno yentengiso yeemveliso zokungakwazi ukuzibamba.

Xa kuthelekiswa nemarike ye-diaper yabantwana, imarike ye-diaper yabantu abadala ibonisa ukukhula okunamandla. Lo mkhwa uvakaliswa ngakumbi kuqoqosho oluphuhlileyo olufana neYurophu kunye ne-United States, apho utshintsho lwabantu lube ngowona mqhubi uphambili wokwandiswa kwemarike yemveliso yokungaziphathi.

UkuVeliswa kweMveliso eNtsha kunye nokuTshintshwa kweeMfuno zabaThengi

Ukuhlangabezana neemfuno ezahlukeneyo zabasebenzisi, icandelo lemveliso ye-incontinence liyaqhubeka nokwandisa kwaye livelisa izinto ezintsha. Iminikelo yemarike yangoku ibandakanya i-diapers yokungazinzi, iipads zokunyamekela, kunye nokucoca.

Uyilo kunye nokusebenza kwee-diapers ze-incontinence zicocwa ngokuqhubekayo, kugxininisa ukuphefumla, ukuthuthuzela, kunye nokukhuselwa kokuvuza. Iimveliso ezininzi zikwabonisa uyilo olulumkileyo lokunciphisa iintloni ngexesha lokusetyenziswa, ukulungisa ngcono iimfuno zengqondo zabasebenzisi.

Kwiminyaka yakutshanje, i-diapers yabantu abadala yenze inkqubela phambili kwitekhnoloji yokufunxa, intuthuzelo yezinto eziphathekayo, kunye nokunxiba ngobulumko. Ezinye iimveliso zeprimiyamu zide zidibanise itekhnoloji ehlakaniphile ukujonga kunye nokwazisa abasebenzisi xa ilixesha lotshintsho, iphucula kakhulu amava omsebenzisi.

Abavelisi bakwanyusa kakhulu ukubeka phambili uzinzo lwemo engqongileyo ngokuphuhlisa imathiriyeli enokubola kunye neemveliso zokungakwazi ukuzibamba, ngokuhambelana nentsingiselo yehlabathi kuphuhliso oluzinzileyo.

Amathuba eMarike kunye nemingeni

Ngelixa imarike yemveliso ye-European incontinence ibambe isakhono esibalulekileyo, ikwajongene nemingeni emininzi enzima efuna ukukhangelwa kobuchule. Ishishini liphawulwa ngokhuphiswano lwamaxabiso oluqatha, ngakumbi kwicandelo lentengiso enkulu, apho iileyibhile zabucala zabathengisi zikhula zikhuphisana neempawu ezisele zibekiwe. Kwangaxeshanye, abathengi baseYurophu babonisa ulindelo oluphezulu kakhulu kumgangatho wemveliso-abafuni nje ukhuseleko oluthembekileyo lokuvuza kodwa kunye nokuphefumla okuphezulu, iimpawu zempilo yolusu, kunye noyilo olulumkileyo. Oku kulindelekileyo kuhambelana nemigangatho engqongqo yokuthotyelwa kuyo yomibini imigangatho ye-EU kunye neyesizwe, ngakumbi malunga nokhuseleko lwemveliso, amabango okusingqongileyo, kunye nemithetho yekhemikhali efana ne-REACH, ukudala imeko entsonkothileyo yolawulo ekufuneka iinkampani zihambe kuyo ngononophelo.

Nangona kunjalo, le mingeni ithelekiswa namathuba abalaseleyo avela kutshintsho lwemalike. Ukukhula kokuqonda malunga nemiba yokungazinzi kungqinwa ngokunyuka kweentetho zoluntu kunye namanyathelo okufundisa kuzo zonke iinkqubo zezempilo zaseYurophu. Oku kukhatshwa kukuncipha kancinci kancinci kwemithetho yoluntu ejikeleze le meko, ukukhuthaza iingxoxo ezivuleleke ngakumbi kunye nokwamkelwa kwangaphambili kwezisombululo zolawulo. Ngenxa yoko, inani elandayo labathengi bafuna izisombululo zobuchwephesha kunokuba baxhomekeke kulungiso lwexeshana, bebonisa ukuzimisela okukhulu kutyalo-mali kwiimveliso zeprimiyamu ezijongana neemfuno zabo ngokunyanisekileyo.

Ukwandiswa okuqhubekayo kwe-e-commerce kuguqule ngokusisiseko ukufikelela kwimarike kubavelisi beemveliso zokungakwazi ukuzibamba. Iziteshi zokuthengisa ezikwi-Intanethi ze-incontinence diapers kunye neemveliso ezinxulumene nazo zibonelela ngokulula okungazange kubonwe ngaphambili kunye nokukhuselwa kwabucala - izinto ezimbini ezixatyiswa ngakumbi ngabathengi abalawula le meko. Eli jelo lingqineke lithandwa kakhulu phakathi kwabantu abadala be-tech-savvy abaxabisa ukuhanjiswa kwekhaya ngobulumko, ngelixa litsala abathengi abancinci abaxabisa ukukwazi ukuthelekisa iimveliso kunye nokufikelela kulwazi oluneenkcukacha ngaphambi kokuthenga.

Utshintsho lwetekhnoloji imele ukukhula okunamandla kolu khuphiswano. Abavelisi ababeka phambili I-R&D yokuphuhlisa isizukulwana esilandelayo imveliso yokungazinzi kunye ne-absorbency eyandisiweyo ngokusebenzisa itekhnoloji ye-SAP ephucukileyo, intuthuzelo ephezulu ngokusebenzisa izixhobo eziphuculweyo kunye noyilo lwe-ergonomic, kunye nokuzinza okunentsingiselo kokusingqongileyo ngokusebenzisa amacandelo anokubola kunye nokuncitshiswa kwekhabhoni yeenyawo iya ithatha isabelo semarike. Olu tshintsho luba ngabahlukanisi abaphambili abavumela iibhrendi ukuba zigqithise ukhuphiswano olusekwe kumaxabiso kunye nokwakha ukunyaniseka kwabathengi okuhlala ixesha elide kwindawo yokuthengisa imveliso yokungaziphathi yaseYurophu.

Iingcebiso zeQhinga kunye neNgcaciso yekamva

Ngenxa yokungakwazi ukuzibamba abavelisi beemveliso kunye nabasasazi, ukuthatha amathuba kwimarike yaseYurophu kufuna indlela yobuchule eneenkalo ezininzi.

Ukufumana ukuqonda okunzulu kwiimfuno ezithile zabathengi abalupheleyo kubalulekile, kubandakanywa nemikhwa yabo yokuphila, iimpawu zomzimba, kunye neenkxalabo zengqondo.

Ukuphuhlisa iimveliso ezilungiselelwe iimfuno zasekhaya kwiimarike ezahlukeneyo zaseYurophu ngundoqo kwimpumelelo. Umzekelo, abathengi kumazwe akuMntla Yurophu banokubeka phambili izinto ezihambelana ne-eco-friendly, ngelixa abathengi baseMazantsi Yurophu banokugxila ngakumbi ekuthuthuzelekeni nasekuphefumleni.

Ukuseka amajelo osasazo ahlukeneyo kukwabalulekile, okubandakanya ukuthengisa kwemveli, amajelo onyango akhethekileyo, kunye namaqonga e-e-commerce. Ukwakha ubudlelwane bexesha elide kunye nabathengi be-B2B njengamakhaya asebekhulile kunye nabanikezeli beenkonzo zokunakekelwa kwekhaya kuqinisekisa ukukhula koshishino oluzinzileyo.

Ukujonga phambili, imakethi yemveliso ye-incontinence iya kuqhubeka isanda njengoko abantu baseYurophu abalupheleyo besiba nzulu. Iimveliso ziya kuba ziincutshe ngakumbi, zobuqu, kwaye zibe nobukrelekrele ukuhlangabezana ngcono neemfuno ezahlukeneyo zabasebenzisi.

Kubavelisi beemveliso zokungakwazi ukuzibamba, imakethi yaseYurophu inikezela ngemingeni kunye namathuba amakhulu oshishino. Njengoko ukuguga kuqhubeka, imfuno yomgangatho ophezulu, i-continence incontinence diapers kunye ne-diapers yabantu abadala iya kwanda kuphela.

Iinkampani ezinokuthi ziqonde ngokuqhubekayo iimfuno zabathengi abadala kwaye ziphuhlise iimveliso ezijongana ngokunyanisekileyo namanqaku entlungu yomsebenzisi ziya kukhusela isikhundla esiphambili kweli gagasi loqoqosho lwesilivere.