Mu gihe hakomeje kwaguka isoko ry’imyenda ku isi, guhuza neza n’ubunini bukwiye ku masoko yagenewe byabaye ingirakamaro ku bakora inganda z’abana bato ndetse n’abakwirakwiza B2B kugira ngo barusheho guhangana. Ku bakiriya bo mu mahanga, kunanirwa gutanga ingano ijyanye n’imiterere y’imyororokere y’abana bato ntibitera gusa guta abakiriya bitewe n’ibibazo nko kumeneka no kutamererwa neza ariko birashobora no kwangiza ikirangantego cyigihe kirekire ku isoko ryaho. Ingingo ngenderwaho yo guhitamo ingano yimyenda ntabwo isanzwe iboneka 'imyaka mumezi, ' ahubwo ni uburemere bwumwana. Ibipimo ngenderwaho bimaze kumvikana ku masoko akomeye. Nyamara, abakinyi benshi binganda baracyirengagiza ibintu byuburemere, bikavamo ibibazo nkibicuruzwa bito bikwiranye nibicuruzwa bisigaye.
Impamvu Uburemere Nibyingenzi Byibanze byo Guhitamo Ingano Mumasoko Yisi
Mbere yo kuganira kuri logique iri inyuma yo guhitamo ingano, tugomba mbere na mbere kumenya ikintu cyingenzi: abana bakura ku bipimo bitandukanye . Kwishingikiriza kumyaka gusa mumezi nkibanze kugirango umenye ingano yimyenda irashobora kuganisha byoroshye. Kurugero, mubana bafite amezi 3, bamwe barashobora gupima ibiro 5 gusa mugihe abandi bagera kuri kilo 8. Niba abatanga ibicuruzwa bakurikiza byimazeyo igitekerezo kivuga ko 'amezi 3 yambara ubunini bwa S, ' abambere barashobora guhura nibisohoka kubera impuzu nini, mugihe aba nyuma bashobora kurwara uruhu, umutuku, nibimenyetso biturutse kumpapuro zidafite umurongo.
Ikirangantego kizwi cyane ku bana bato Pampers cyandika ku gitabo cyacyo: Ugereranije n'imyaka, uburemere bw'umwana nicyo kimenyetso cyizewe cyo guhitamo ingano. Ibiro birerekana mu buryo butaziguye umwana akeneye ubunini buke, bigahumuriza kandi bikarinda kumeneka. '.Iyi myumvire irazwi cyane ku isoko ry’imyenda ku isi kubera impamvu zikurikira:
Ibiro byerekana neza : Ingano yimyenda ikozwe mu rukenyerero rw’uruhinja no kuzenguruka ukuguru, bifitanye isano cyane nuburemere. Kurugero, umwana wibiro 8 mubusanzwe afite umuzenguruko wamaguru ukuguru kuri cm 2-3 kurenza umwana wa kg 5. Gukoresha ubunini buke byatera ubukana kumwana uremereye no kuva kumurabyo kubera umwanya munini.
Kwirinda Imyanda Yumutungo : Kubakiriya ba B2B, kubika ingano yimpapuro zishingiye kumyaka bishobora gutuma ubunini butagurishwa (urugero, kugabanuka gutunguranye kubunini bwa S kumasoko hamwe nabana benshi ba chubby) mugihe abandi babaye ingume (urugero, kwiyongera kubisabwa mubunini M). Ububiko bushingiye kuburemere butuma habaho guhuza neza nibisabwa ku isoko, kugabanya ibarura ryakozwe.
Isesengura ryibipimo byuburemere Ibipimo by'ubunini ku masoko akomeye ku isi
Mugihe sisitemu yerekana ibimenyetso bya sisitemu itandukanye mubihugu n'uturere, ihame rya 'uburemere-bushingiye ku byiciro ' bikomeza kuba byiza. Ku bakora impuzu zimpinja, gusobanukirwa uburemere bwibipimo byamasoko yagenewe nibyingenzi kugirango habeho itangwa ryuzuye kandi ryuzuze ibisabwa byaho. Hano hepfo harambuye uburemere bwibipimo byerekana ubunini buke mumasoko ane yibanze ku isi, yatanzwe kubakiriya ba B2B:
Isoko ryo muri Amerika: Ibimenyetso byinshi byibanda ku gukumira kumeneka
Ingano yimyenda yo muri Amerika ikoresha ' umubare + inyuguti ' ikomatanya, ikunze kwitwa N (Uruhinja), Ingano ya 1, Ingano ya 2, Ingano ya 3, n'ibindi. Ibipimo by'uburemere byihariye ni ibi bikurikira:
N Ingano (Impinja): Birakwiye kubana bavutse bapima <ibiro 5 (hafi 2.3kg), bikoreshwa cyane cyane kubana batagejeje igihe cyangwa batabyara bafite ibiro bike, byerekana umugabane muto ugereranije.
Ingano ya 1: Birakwiriye kubana bapima ibiro 8-14 (hafi 3.6-6.4kg), bitwikiriye impinja zifite amezi 1-3, kimwe mubisabwa byibanze kumasoko yo muri Amerika.
Ingano ya 2: Birakwiriye kubana bapima ibiro 12-18 (hafi 5.4-8.2 kg), bihuye n'amezi 2-6. Mugihe umusaruro winkari wiyongera muriki cyiciro, impinja zabana murubu bunini zishimangira kwinjiza neza.
Ingano ya 3: Birakwiriye kubana bapima ibiro 16-28 (hafi 7.3-12.7 kg), bitwikiriye impinja zifite amezi 6-12 mugihe cyo gukurura. Ingano yimyenda igomba kuringaniza guswera neza byoroshye kugenda.
Mugutanga isoko ryamerika, shyira imbere kugabura umusaruro kubunini 1-3. Byongeye kandi, tekereza ibyacu impapuro zimpinja zirimo tekinoroji igezweho idashobora kumeneka , ibishushanyo mbonera byombi byerekana ibishushanyo mbonera bihuza cyane nibyo Amerika ikoresha.
Isoko ry'Ubuyapani: Ibice byinshi byo gutekereza kubishushanyo mbonera
Ingano y’Ubuyapani ikurikiza sisitemu isa n’Ubushinwa (NB, S, M, L, LL), ariko birenze ibyiciro by’ibiro, byongeye kandi kubara umubyimba n’ibibero by’umwana. Ibi bivamo ubunini buringaniye, bigatuma abana b'Abayapani bambara impapuro zishakishwa cyane kumasoko mpuzamahanga. Ibipimo by'uburemere byihariye ni ibi bikurikira:
Ingano ya NB: Yagenewe impinja zipima 0-5 kg, zirimo ibikoresho byoroheje cyane cyane kubana batagejeje igihe kugirango bagabanye uruhu.
S Ingano: Birakwiriye kubana bapima 4-8kg (amezi 1-3), hamwe nigitambara cyoroshye cyo gukenyera kugirango kibashe kwakira abana bato bafite inyubako zitandukanye.
M Ingano: Birakwiriye kubana bapima 6-11 kg (amezi 4-6, wiga kuzunguruka). Gufungura ukuguru kugenewe guswera neza, birinda kumeneka mugihe cyo kugenda.
L Ingano: Birakwiriye kubana bapima 9-14 kg (amezi 7-12, wiga gukurura). Ibikoresho biranga imbaraga zo guhumeka kugirango ugabanye ibintu mugihe gikurura.
Isoko ryUbuyapani risaba ibipimo bihanitse kubishushanyo mbonera byabana. Iwacu Genius Champion umwana akuramo ipantaro , yatangijwe byumwihariko kuri iri soko, agaragaza igituba cya 360 ° cya elastike kugirango yakire ubunini bwibibero bitandukanye byabana bato. Iki gicuruzwa cyabonye ibicuruzwa byigihe kirekire kubicuruza benshi b'Abayapani.
Isoko ryiburayi: Ibyihutirwa byibidukikije hamwe nubunini bugari
Ingano yimyenda yuburayi yanditseho imibare (Ingano ya 1, Ingano ya 2, Ingano ya 3, nibindi), irangwa nuburemere bwagutse buringaniye hamwe nibisabwa bikenewe kubikoresho byangiza ibidukikije no guhumurizwa mubitabo byabana (kurwego rwibicuruzwa by’iburayi EN 14685). Ibipimo by'uburemere byihariye ni ibi bikurikira:
Ingano ya 1: Birakwiye kubana bavutse bapima 2-5 kg, bashimangira ibikoresho bishobora kwangirika kugirango bihuze na politiki y’ibidukikije by’i Burayi.
Ingano ya 2: Yagenewe abana bapima 4-8 kg (amezi 1-4), hagaragaramo imbaraga zo guhumeka neza kugirango bigabanye ingaruka zo kurwara uruhu.
Ingano ya 3: Birakwiriye kubana bapima 7-18 kg (amezi 5-18), bikora nka 'ubunini rusange ' kumasoko yuburayi. Bitewe nuburyo butandukanye bwikura ryikura ryuruhinja, ingano isaba ubwiyongere bukomeye kugirango imenyere neza.
Isoko ryimyenda yuburayi rifite ibyifuzo byangiza ibidukikije. Impapuro z'abana bacu kuri iri soko zose zemejwe hakurikijwe OEKO-TEX® Standard 100, zujuje ubuziranenge bw'abakiriya b’iburayi B2B amasoko y’ibidukikije. Hamwe na hamwe guhanagura abana , bakora pake ya 'diaper + isuku ' combo, bizamura irushanwa ryibicuruzwa.
Ingamba zifatika kubakiriya ba B2B kwagura amasoko ukoresheje Amabwiriza yubunini
Kubakiriya ba B2B, gusobanukirwa uburemere bushingiye kubipimo byubunini buke ni ishingiro. Urufunguzo nyarwo rwo kuzamura imikorere yo kugurisha ruri mu guhindura ibipimo ngenderwaho mubikorwa byo kwagura isoko. Ingamba eshatu zifatika zikurikira zizafasha abakiriya guhuza neza ibyifuzo byamasoko kubunini buke mugihe bazamura irushanwa binyuze mubicuruzwa byikigo cyacu:
Ingano yubunini bwibicuruzwa Ibyifuzo bishingiye kubisabwa ku isoko
Kugabana ibiro byabana biratandukanye kumasoko. Kurugero, impuzandengo yibiro byimpinja kumasoko yo muri Amerika iri hejuru gato ugereranije no mu majyepfo y’iburasirazuba bwa Aziya, mu gihe Ubuyapani bufite umubare muto w’abana bato '.'
Ingano yavutse (NB): Ubike witonze: Ku masoko menshi yisi, ingano ya NB ikoreshwa mubyumweru 1-4 gusa (cyangwa iminsi mike 10 kubana bato). Kubika ibicuruzwa byinshi birenze ibarura ryubaka. Abakiriya ba B2B bagomba guhuza itangwa rya NB hamwe nisoko rigenewe kugabanura ibiro byavutse, bikagabanuka kugeza kuri 5% -8% yubunini bwuzuye. Kurugero: - Isoko ryo muri Amerika: Kugabanuka gahoro gahoro kugeza 5% (bitewe numubare munini wabana bato) - Isoko ryamajyepfo yuburasirazuba bwa Aziya: Kwiyongera kugera kuri 8% (aho impinja zifite ibiro bike zikunze kugaragara cyane).
Ingano yibanze (S, M, L): Shyira imbere Ububiko: Izi ntera eshatu zireba impinja kuva akivuka kugeza kumezi 12 kandi aricyo kintu cyibanze gikenewe kumasoko yimyenda yisi. Gutanga imigabane hamwe bigomba kugera kuri 70% -75%. By'umwihariko, isoko ryo muri Amerika rishobora gushyira imbere Ingano ya 1 (ihuye na S) na Ingano ya 2 (ihuye na M), mu gihe isoko ry’iburayi rishobora gushimangira Ingano ya 3 (ikubiyemo icyifuzo cya L).
Ingano nini (XL, XXL): Hindura ukurikije icyifuzo: Ingano yubunini bwibisabwa kubana bato bifitanye isano nuburyo bwo gutoza inkono. Kurugero, impinja zi Burayi zitangira imyitozo ya potty hakiri kare, bikavamo hafi 15% kubunini bwa XL. mugihe abana bo mu majyepfo yuburasirazuba bwa Aziya batojwe potty nyuma, aho XXL isaba kugera kuri 20%.
Uburyo bwo kuyobora abakiriya bo hasi kugirango basuzume ingano yimyenda ikwiranye
Imiyoboro ya B2B yumukiriya (urugero, abadandaza, ububiko bwababyeyi) ikorana nabaguzi. Kubafasha kumenya uburyo bunini bwo gusuzuma ibipimo birashobora kuzamura cyane abaguzi no kugura ibiciro. Ibipimo bine byoroshye bikurikira birashobora gusabwa abakiriya bo hasi:
Amategeko abiri-Urutoki : Nyuma yo gushira impapuro, niba intoki ebyiri zihuye neza nu rukenyerero kandi urutoki rumwe ruhuye mu buryo butambitse ku gufungura amaguru, ubunini burakwiriye. Niba gushiramo bigoye cyangwa umwana atera kandi ararira, hindukira mubunini bunini.
Ibipimo byerekana : Niba ibimenyetso bitukura bigaragara ku bibero by'imbere cyangwa mu kibuno, gerageza ubunini bunini nubwo uburemere bw'umwana buri mu ntera iri hejuru. Iki nikibazo gikunze kugaragara kubana bato.
Freak Frequency : Niba ikariso yambarwa neza (hamwe nabashinzwe kumeneka bashizwemo) ariko igatemba kenshi (urugero, guhanagura uburiri nijoro), ingano iriho irashobora kubura kwinjirira bihagije cyangwa bikwiye. Hindura ku bunini bunini.
Ibiro Birenze Imipaka : Iyo uburemere bwumwana wawe burengeje urugero hejuru yubunini bwa diaper, hinduranya ubunini bunini ako kanya. Irinde impuzu zikomeye zigabanya umuvuduko w'amaraso cyangwa izirekuye zitera kumeneka.
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Mu isoko rigenda ryiyongera ku isoko ry’ibicuruzwa, ubunini bwuzuye bwabaye 'inyungu nyamukuru yo guhatanira ' kubakora impinja n’abakiriya ba B2B. Haba gukemura ingano y’imibare y’isoko ry’Amerika, ibishushanyo mbonera by’isoko ry’Ubuyapani, cyangwa ibidukikije byita ku bidukikije ku isoko ry’iburayi, ihame ryo 'guhitamo ingano yimyenda ishingiye ku buremere ' irahoraho. Ubu buryo ntabwo bufasha abakiriya kugabanya imyanda y'ibarura no kongera umunezero wabaguzi ahubwo inatanga icyerekezo gisobanutse cyibicuruzwa byo kwaguka ku masoko mashya.
Nkumushinga wumwuga wumwuga, isosiyete yacu idahwema gushyira imbere isoko ryisi yose, itanga ibicuruzwa byuzuye biva mubunini bwa NB kugeza XXL. Dutanga kandi ibicuruzwa byuzuzanya nk ipantaro yo gukuramo abana hamwe no guhanagura abana kugirango duhuze ibyifuzo bitandukanye byabakiriya ba B2B mubihugu n'uturere dutandukanye. Kubijyanye nigipimo cyibipimo byashizwe kumasoko yihariye cyangwa kureba ibicuruzwa, sura ibyacu urubuga rwemewe kugirango ubaze umuyobozi ushinzwe kugurisha inkunga yatanzwe.
Urebye imbere, uko isoko yimyenda yisi ikomeje kwaguka, guhuza nubunini bwimyenda bizarushaho kuba ingorabahizi. Twizera tudashidikanya ko gushyira imbere ibipimo bishingiye ku buremere hamwe n’ingamba zishingiye ku isoko bizadushoboza gukomeza guhatanira isoko ku isoko kandi tugere ku ntsinzi ndende hagati y’abakiriya bacu B2B.
