Phakathi kolwando oluqhubekayo lwemakethi ye-diaper yehlabathi, ukuthelekisa ngokuchanekileyo ubungakanani be-diaper ezifanelekileyo kwiimarike ekujoliswe kuzo kuye kwaba yinto ebalulekileyo kubavelisi be-diaper yabantwana kunye nabahambisa i-B2B ukunyusa ukhuphiswano lwabo. Kubathengi baphesheya kweelwandle, ukusilela ukubonelela ngobungakanani be-diaper obulungiselelwe iimpawu zokukhula kweentsana zasekhaya azikhokeli nje ukulahlwa kwabathengi ngenxa yemicimbi efana nokuvuza kunye nokungonwabi kodwa kunokonakalisa isidima sexesha elide lentengiso kwimarike yendawo. Umgaqo ongundoqo wokukhetha ubungakanani be-diaper ayibonwa ngokwesiko 'kwiminyaka kwiinyanga,' kodwa kunoko ubunzima bomntwana. Lo mgangatho ufumene imvumelwano yehlabathi kuzo zonke iimarike ezinkulu. Nangona kunjalo, uninzi lwabadlali beshishini abasazihoyi izinto zobunzima, ezikhokelela kwimiba efana namaxabiso aphantsi afanelekileyo emveliso kunye nokusilela kwempahla.
Kutheni ubunzima bunguMgangatho oPhambili wokukhetha ubungakanani beDiaper kwiiMarike zeHlabathi
Ngaphambi kokuba sixoxe ngengqiqo emva kokukhetha ubungakanani be-diaper, kufuneka siqale sivume inyani ebalulekileyo: iintsana zikhula ngemilinganiselo eyahlukileyo kakhulu . Ukuxhomekeka kuphela kwiminyaka yobudala kwiinyanga njengesiseko sokumisela ubungakanani be-diaper kunokukhokelela ekubeni ulungelelanise. Ngokomzekelo, phakathi kweentsana ezineenyanga ezi-3 ubudala, ezinye zinobunzima beekhilogram ezi-5 kuphela ngelixa ezinye zifikelela kwi-8 kilogram. Ukuba ababoneleli babambelela ngokuqinileyo kwingcinga yokuba 'iinyanga ezi-3 ubudala zinxiba usayizi S,' lowo wangaphambili unokufumana ukuvuza ngenxa yeediapers ezinkulu, ngelixa lo mva unokubandezeleka ngenxa yolusu, ubomvu, kunye namanqaku avela kwi-diapers engaphantsi.
I-brand ye-diaper yomntwana eyaziwayo kumazwe ngamazwe IiPampers ichaza ngokucacileyo kwisikhokelo sayo esisemthethweni: Xa kuthelekiswa nobudala, ubunzima bomntwana sesona sibonakaliso sithembekileyo sokukhetha ubukhulu be-diaper. Ubunzima bubonisa ngokuthe ngqo imfuno yomntwana yobukhulu be-diaper, ukuqinisekisa ukuthuthuzelwa kunye nokukhuselwa kokuvuza.'
Ubunzima bumisela ukufaneleka : Ubungakanani bediaper buyilwe malunga nesinqe somntwana kunye nomjikelezo womlenze, ohambelana ngamandla kunye nobunzima. Umzekelo, usana olune-8-kg ludla ngokuba nomlenze we-2-3 cm ububanzi kunomntwana one-5-kg. Ukusebenzisa ubungakanani be-diaper obufanayo bunokubangela ukuqina komntwana onzima kunye nokuvuza kokukhanya ngenxa yendawo enkulu.
Ukunqanda iNkunkuma yeZibonelelo : Kubathengi be-B2B, ubukhulu be-diaper bokugcina ngokusekwe kwiminyaka yobudala bunokukhokelela ekubeni ezinye iisayizi zingathengiswa (umzekelo, ukuhla ngokukhawuleza kwemfuno yobukhulu S kwiimarike kunye neentsana ezininzi ezinobunzima) ngelixa ezinye zinqongophala (umz., ukunyuka kwemfuno yobukhulu M). Ukugcinwa kwempahla ngokusekelwe kubunzima kuvumela ukulungelelaniswa okuchanekileyo kunye nemfuno yemarike, ukunciphisa ukwakhiwa kwe-inventory.
Uhlalutyo lweMigangatho yoHlulo lobunzima boBubungakanani beDiaper kwiiMarike ezinkulu zeHlabathi
Ngelixa iinkqubo zokuleyibhela ubungakanani be-diaper zihluka kumazwe ngamazwe kunye nemimandla, umgaqo 'we-weight-centric classification' uhlala uhambelana. Kubavelisi be-diaper yabantwana, ukuqonda imigangatho yokuhlelwa kobunzima beemarike ezijoliswe kuyo kubalulekile ekuqinisekiseni ukunikezelwa okuchanekileyo kunye nokuhlangabezana neemfuno zendawo. Apha ngezantsi kukho ukuhlelwa kobunzima bobungakanani bobungakanani be-diaper kwiimarike ezine eziphambili zehlabathi, ezibonelelwe kwireferensi yabathengi be-B2B:
IMarike yase-US: Ukubhalwa kwamanani kugxininiso ekuthinteleni ukuvuza
Ubukhulu be-diaper base-US basebenzisa ' inombolo + ileta ' indibaniselwano, ngokuqhelekileyo ibhalwe njenge-N (esandul' ukuzalwa), ubukhulu 1, ubukhulu be-2, ubukhulu be-3, njl. Ukuhlelwa kobunzima bucacile, kwaye abathengi babeka phambili i-absorbency kunye nokuthintela ukuvuza kwi-diapers yomntwana (ngokusekelwe kwidatha yempendulo yomthengi wase-US). Uluhlu lobunzima obuthile bolu hlobo lulandelayo:
Ubukhulu be-N (Ukuzalwa okusandula ukuzalwa): Kufanelekile kubantwana abasanda kuzalwa abanobunzima obungaphantsi kwe-5 lbs (malunga ne-2.3kg), isetyenziselwa ikakhulu kwiintsana ezizalwa ngaphambi kwexesha okanye ezisezantsi, ezimele isabelo esincinci semfuno.
Ubungakanani be-1: Ifanelekile kwiintsana ezinobunzima be-8-14 lbs (malunga ne-3.6-6.4kg), ukugubungela iintsana ezineminyaka eyi-1-3 iinyanga, enye yeemfuno ezingundoqo kwiimarike zase-US.
Ubungakanani be-2: Ilungele iintsana ezinobunzima be-12-18 lbs (malunga ne-5.4-8.2 kg), ehambelana neenyanga ezi-2-6. Njengoko ukukhutshwa komchamo kusanda kweli nqanaba, ii-diapers zabantwana kulo bukhulu zigxininisa i-absorbency ephuculweyo.
Ubungakanani be-3: Ifanelekile kwiintsana ezinobunzima be-16-28 lbs (malunga ne-7.3-12.7 kg), ukugubungela iintsana ezineminyaka eyi-6-12 kwiinyanga ngexesha lokukhasa. Ubukhulu be-diaper kufuneka bulungelelanise i-snug fit kunye nokuhamba ngokulula.
Ukubonelela ngemarike yase-US, beka phambili ulwabiwo lwemveliso yeeSize 1-3. Ukongeza, cebisa yethu amanabukeni osana anetekhnoloji yobungqina bokuvuza , noyilo lwamacala amabini avuzayo lulungelelaniswa ngamandla nezinto ezikhethwa ngabathengi base-US.
IMarike yaseJapan: Iingqwalasela ezininzi zoyilo oluchanekileyo
Ubukhulu be-diaper yaseJapan bulandela inkqubo efanayo yokuleyibhela ukuya e-China (NB, S, M, L, LL), kodwa ngaphaya kokuhlelwa kobunzima, bongezelela ukulinganisa isinqe kunye ne-hip yomntwana. Oku kubangela ukuhambelana kobungakanani obuphezulu, okwenza iidiaper zaseJapan zifunwa kakhulu kwiimarike zamazwe ngamazwe. Uluhlu lobunzima obuthile bolu hlobo lulandelayo:
Ubukhulu be-NB: Yenzelwe iintsana ezisandula ukuzalwa ezinobunzima obuphakathi kwe-0-5kg, enezixhobo ezikhaphukhaphu ngokukodwa kwiintsana ezizelwe phambi kwexesha ukunciphisa ukucaphuka kolusu.
S Ubukhulu: Ilungele iintsana ezinobunzima be-4-8kg (iinyanga ezi-1-3), kunye nelastiki ekhululekileyo esinqeni ukuhlalisa iintsana ezityebileyo ezinezakhiwo ezahlukeneyo.
M Ubukhulu: Ilungele iintsana ezinobunzima be-6-11kg (iinyanga ezi-4-6 ubudala, ezifunda ukuqengqeleka). Ukuvuleka kwemilenze kulungiselelwe ukulungelelaniswa, ukuthintela ukuvuza ngexesha lokuhamba.
L Ubukhulu: Ilungele iintsana ezinobunzima be-9-14kg (iinyanga ezi-7-12 ubudala, ezifunda ukukhasa). Izinto eziphathekayo zibonakalisa ukuphefumla okuphuculweyo ukunciphisa ukugcwala ngexesha lokurhubuluza.
Imarike yaseJapan ifuna imigangatho ephezulu yeenkcukacha zoyilo lwe-diaper yomntwana. Yethu I-Genius Champion yomntwana ikhupha ibhulukhwe , yasungulwa ngokukodwa kule marike, ifaka i-waistband ye-360 ° e-elastic ukuze ikwazi ukuhlalisa iisayizi ezahlukeneyo ze-hip zabantwana abancinci. Le mveliso ikhusele iiodolo zexesha elide ezivela kubasasazi abaninzi baseJapan.
IMarike yaseYurophu: Izinto eziPhambili zokusiNgqongileyo kunye noBubungakanani obuBanzi
Ubungakanani be-diaper yaseYurophu bubhalwe ngokwamanani (ubukhulu 1, ubukhulu 2, ubukhulu be-3, njl.njl.), buphawulwa ngoluhlu olubanzi lobunzima ngokobungakanani kunye neemfuno ezingqongqo zezinto ezilungele i-eco-friendly kunye nentuthuzelo kwi-diapers yabantwana (ngokwe-European baby product standard EN 14685). Uluhlu lobunzima obuthile bolu hlobo lulandelayo:
Ubungakanani be-1: Ifanelekile kwiintsana ezisanda kuzalwa ezinobunzima be-2-5kg, igxininisa izinto ezinokuchithwa kwezinto eziphilayo ukuze zihambelane nemigaqo-nkqubo yendalo yaseYurophu.
Ubungakanani be-2: Yenzelwe iintsana ezinobunzima be-4-8kg (iinyanga ezi-1-4), ezibonisa ukuphefumla okuphuculweyo ukunciphisa umngcipheko wokucaphuka kwesikhumba.
Ubungakanani 3: Ilungele iintsana ezinobunzima be-7-18kg (iinyanga ezi-5-18), isebenza 'njengesayizi yendalo yonke' kwimarike yaseYurophu. Ngenxa yokwahluka okubonakalayo kumazinga okukhula kweentsana, lo bukhulu bufuna ukuqina okuphuculweyo ukuze kuguquguquke.
Imarike ye-diaper yaseYurophu ineemfuno ezibalulekileyo ze-eco-friendly. Amanabukeni ethu osana ale marike aqinisekisiwe phantsi kwe-OEKO-TEX® Standard 100, edibana ngokuthe ngqo nemigangatho yokuthengwa kwempahla yabathengi be-B2B yaseYurophu. Idibene neyethu iintsana zosula , zenza 'i-diaper + yokucoca' ipakethe ye-combo, ephucula ukukhuphisana kwemveliso.
Amaqhinga asebenzayo kubathengi be-B2B ukuba bandise iintengiso besebenzisa izikhokelo zobungakanani beDiaper
Kubathengi be-B2B, ukuqonda imigangatho yokuhlelwa kobunzima bobukhulu be-diaper sisiseko nje. Isitshixo sokwenyani sokunyusa ukusebenza kwentengiso silele ekuguquleleni le migangatho kwizenzo zokwandiswa kweemarike zekhonkrithi. Ezi zicwangciso zintathu zilandelayo ziya kunceda abathengi bahambelane ngokuchanekileyo iimfuno zentengiso ekujoliswe kuyo kubungakanani be-diaper ngelixa siphucula ukhuphiswano ngeemveliso zenkampani yethu:
Iingcebiso zoBukhulu beDiaper ngokuSekwe kwiMfuno yeMarike
Ukuhanjiswa kobunzima beentsana kuyahluka kwiimarike. Umzekelo, umndilili wobunzima bomntwana kwimarike yase-US ungaphezulu kancinane kune-Asia-mpuma ye-Asia, ngelixa iJapan inomlinganiselo ophantsi 'weentsana ezinobunzima'.
Ubungakanani obusandul' ukuzalwa (NB): Isitokhwe ngononophelo: Kwiimarike ezininzi zehlabathi, ubukhulu be-NB busetyenziselwa kuphela iiveki ezi-1-4 (okanye nje iintsuku ezili-10 kubantwana abakhulu). Isitokhwe esigqithisileyo sibeka imingcipheko yokwakheka kwe-inventri. Abathengi be-B2B kufuneka balungelelanise ulwabiwo lwe-NB kunye nemarike ekujoliswe kuyo ukuhanjiswa kobunzima bomntwana osandul 'ukuzalwa, ukukhawulela ukuya kwi-5% -8% yomthamo we-odolo iyonke. Umzekelo: - Imarike yase-US: Yehla kancinane ukuya kwi-5% (ngenxa yomlinganiselo ophezulu wabantwana abakhulu) - Imarike yase-Asia-mpuma: Yonyuka ukuya kwi-8% (apho iintsana ezinobunzima obuphantsi zixhaphake kakhulu).
Ubungakanani obungundoqo (S, M, L): Lungiselela uKubeka ngokuPhambili: Ezi sayizi zintathu zigubungela iintsana ukusuka ekuzalweni ukuya kwiinyanga ezili-12 kwaye zenza imfuno ephambili kwimarike ye-diaper yehlabathi. Ulwabiwo lwesitokhwe oludibeneyo kufuneka lufikelele kwi-70% -75%. Ngokukodwa, imarike yase-US inokubeka phambili ubungakanani boku-1 (obuhambelana no-S) kunye nobukhulu 2 (obuhambelana no-M), ngelixa imarike yaseYurophu inokugxininisa ubungakanani 3 (ukugubungela imfuno ye-L).
Ubungakanani obukhulu (XL, XXL): Lungisa ngokusekelwe kwimfuno: Iimfuno zesayizi ye-diaper kubantwana abaselula zihambelana nezenzo zoqeqesho lwasekhaya. Umzekelo, iintsana zaseYurophu ziqala uqeqesho lweembiza kwangethuba, okukhokelela kwimfuno emalunga ne-15% yeesayizi ze-XL. ngelixa iintsana zase-Southeast Asia ziqeqeshelwa imbiza kamva, apho i-XXL ifuna khona ukufikelela ku-20%.
Iindlela zokukhokela abathengi abasezantsi ukuba bahlole ukufaneleka kwe-diaper
Iitshaneli ezisezantsi zabathengi beB2B (umzekelo, abathengisi, iivenkile zokubelekisa) zinxibelelana ngqo nabathengi. Ukubanceda ukuba basebenzise iindlela zokuvavanya ubungakanani be-diaper kunokonyusa kakhulu ukwaneliseka kwabathengi kunye namaxabiso okuthenga kwakhona. Ezi ndlela zine zilandelayo zilula zinokucetyiswa kubathengi abasezantsi:
Umthetho weminwe emibini : Emva kwesicelo se-diaper, ukuba iminwe emibini ihambelana ngokuthe nkqo esinqeni kunye nomnwe omnye uhambelana ngokuthe tye kwiindawo zokuvula imilenze, ubukhulu bufanelekile. Ukuba ukufakela kunzima okanye umntwana uyakhaba kwaye uyakhala, tshintshela kwisayizi enkulu.
I-Chafing Indicators : Ukuba amanqaku abomvu abonakalayo avela emathangeni angaphakathi okanye esinqeni, zama ubungakanani obukhulu nokuba ubunzima bomntwana bungaphakathi komda ophezulu wangoku. Lo ngumba oqhelekileyo wokulinganisa iintsana ezityebileyo.
Ukuvuza rhoqo : Ukuba i-diaper inxitywe ngokuchanekileyo (kunye noonogada abavuzayo bafakwe ngaphakathi) kodwa ivuza rhoqo (umzekelo, ukumanzisa ibhedi ebusuku), ubukhulu bangoku bunokungabi namanzi okwaneleyo okanye ukungena. Tshintshela kwisayizi enkulu.
Ubunzima obugqithisa umda : Xa ubunzima bomntwana wakho budlula umda ophezulu wesayizi ye-diaper yangoku, tshintshela kwisayizi enkulu ngokukhawuleza. Ziphephe iidiapers eziqinileyo ezithintela ukuhamba kwegazi okanye ezikhululekileyo ezibangela ukuvuza.
C ukuqukunjelwa
Kwimakethi ekhuphisanayo ye-diaper yehlabathi, ukulinganisa okuchanekileyo kuye kwaba 'yinzuzo engundoqo yokhuphiswano' kubavelisi be-diaper yabantwana kunye nabathengi be-B2B. Nokuba kujongwa ubungakanani bamanani kwimarike yase-US, uyilo olucokisekileyo lwemarike yaseJapan, okanye iimfuno ze-eco-conscious zemarike yaseYurophu, umgaqo 'wokukhetha ubungakanani bediaper ngokusekwe kubunzima' uhlala ungatshintshi. Le ndlela yokusebenzela ayincedi nje kuphela abathengi ukunciphisa inkunkuma yoluhlu kunye nokwandisa ukwaneliseka kwabathengi kodwa ikwabonelela ngesikhokelo esicacileyo sesicwangciso semveliso sokwandisa kwiimarike ezintsha.
Njengomenzi wediaper ochwepheshile womntwana, inkampani yethu ihlala ibeka phambili iimfuno zentengiso yehlabathi, ibonelela ngoluhlu olupheleleyo lweemveliso zediaper ukusuka kubukhulu be-NB ukuya kwi-XXL. Sikwabonelela ngeemveliso ezincedisayo ezifana neebhulukhwe zokutsalwa kwabantwana kunye nezosuleli zabantwana ukuhlangabezana neemfuno ezahlukeneyo zabathengi be-B2B kumazwe ahlukeneyo nakwimimandla. Ukufumana izisombululo zesayizi ye-diaper elungiselelwe kwiimarike ezithile okanye ukujonga iinkcukacha zemveliso, tyelela yethu iwebhusayithi esemthethweni ukunxibelelana nomphathi wethu wentengiso ngenkxaso ezinikeleyo.
Ukujonga phambili, njengoko imakethi ye-diaper yehlabathi iqhubeka nokukhula, ukuguquguquka kobungakanani be-diaper kuya kuba nzima kakhulu. Sikholelwa ngokuqinileyo ukuba ukubeka phambili ubungakanani obusekelwe kubunzima kunye nezicwangciso eziqhutywa yimarike kuya kusenza sikwazi ukugcina umda wokukhuphisana kwimarike ye-diaper kwaye siphumelele impumelelo yexesha elide kunye nabathengi bethu be-B2B.
