Kune vatengi vekune dzimwe nyika B2B, kunzwisisa 'nguva yakareba sei vacheche vari mumanapukeni vachangozvarwa' hakukoshi chete pakushandira vatengi vekupedzisira asiwo kunoshanda sehwaro hwekugadzirisa zvirongwa zvekutenga 'zvichangozvarwa'. Kudiwa kwemusika kweprimiyamu 'manapukeni ane hutano' kuri kuramba kuchikwira, uye kutenderera kwekushandiswa kwemanapukeni achangozvarwa kunokanganisa huwandu hwekutenga, mutengo wezvinhu, uye kugutsikana kwevashandisi vekupedzisira.
Chinyorwa ichi chinopa hutungamiriri hwehunyanzvi kune vatengi mumativi matatu-mashandisiro ekushandisa, kusarudzwa kwechigadzirwa, uye chinzvimbo chemusika- tichibatanidza zvakanakira chigadzirwa uye ruzivo rweindasitiri.
Mashandisiro Ekushandisa-Vana Vane Nguva Yakadii MuMapupa Achangoberekwa?
Hapana mhinduro yakagadziriswa ku 'nguva yakareba sei vana vanopfeka manapukeni vachangozvarwa,' asi kufanotaura chaiko kunobva pane zvakakosha zvinofurira kwakakosha kuti vatengi vatange kutenderera kwekutenga uye nzira dzekutarisira zvinhu. Kubatanidza data repasi rose rekutsvagisa vana uye mhinduro pamusika, vacheche vanowanzo shandisa 'manapukeni achangozvarwa' kwemwedzi 1-3. Nekudaro, misiyano yemunhu uye zvekunze zvinokanganisa zvakanyanya nguva iyi, iyo inogona kuongororwa kubva pane zvinotevera zvinhu zvina:
Chekutanga uremu, chiratidzo chekutanga chinotarisa nguva yekushandiswa kwe diaper achangozvarwa.
Mabhureki anotungamira epasi rose akaita sePampers anoseta huremu hwemanapukeni achangozvarwa ari pasi pemakirogiramu mashanu (anenge makirogiramu gumi). Data yekiriniki inoratidza kuti vacheche vane huremu hwekuzvarwa hunosvika 2.5-4 kilogiramu, vaine huremu hwepamwedzi hunosvika 1-1.5 kilogiramu mumwedzi mitatu yekutanga. Vacheche vakawanda vanodarika makirogiramu mashanu pakati pemwedzi 1-2, panguva iyo vanapukeni vachangoberekwa vanova vasina kugadzikana nekuda kwekuoma kwechiuno nemakumbo, izvo zvinoda kuchinja kune saizi 1 diapers. Zvisinei, vavengi kana vacheche vane uremu hwepasi vanogona kuda madiapers achangoberekwa kwemwedzi inosvika mitatu. Ichi chakakosha chinodiwa chinoda kutariswa zvakanyanya mukutenga kwemisika yakaita seEurope neMiddle East.
Chechipiri, kusiyana kwemunhu mukukura kwekukura kunoita basa.
Kunyange pahuremu hwakafanana, kukura kwemuviri wemucheche kunogona kukanganisa kukwana kwe diaper achangoberekwa. Vamwe vana vane makumbo akakora kana chiuno chakakurisa vanogona kudonha kana kusvotwa neganda kubva kune vachangozvarwa manapukeni vasati vasvika makirogiramu mashanu, izvo zvinoda kuvandudzwa kwekukura. Ukuwo, vacheche vakaonda vanogona kuramba vachishandisa manapukeni achangozvarwa kwenguva pfupi mushure mekupfuura 5 kg. Vatengi vanogona kugadzirisa chiyero chekutenga pakati pevachangozvarwa manapukeni uye hukuru hukuru nekutsvaga musika unotangwa wekukura data. Semuyenzaniso, kuderedza kutenga manapukeni achangozvarwa mumisika yeNorthern Europe kungave kwakakodzera, nepo kuwedzera mavhoriyamu mune mamwe matunhu ekuSoutheast Asia kunokurudzirwa.
Kubuda kweweti uye mafambiro emudumbu zvakare zvinopesvedzera zvisina kunanga kutenderera kwekushandisa.
Vana vachangozvarwa vanogona kuita weti ka6-8 pazuva uye kuita weti 3-5. Madhizaini emhando yepamusoro achangozvarwa anoda kunyura kwakasimba uye madhizaini euchapupu kuti asangane nekuchinja kunogara kuchidiwa. Kana absorbency isina kukwana, diapers inogona kudiwa kuchinjwa kwekutanga nekuda kwekudonha, kunyange mwana asati asvika pachikumbaridzo chekurema. Manapukeni edu achangozvarwa anoshandisa katatu-layer polymer absorbent core inokwanisa kutora zvinosvika makumi matatu uremu hwayo. Izvi zvinonyanya kuwedzera nguva yekushandiswa-kamwechete, zvisina kunanga kudzikamisa mashandisiro ekushandisa. Kuti uwane ruzivo rwehunyanzvi, ndapota bvunza yedu OEM Sevhisi / Tsigiro.
Kusarudzwa kweChigadzirwa-Kiyi yeKutenga
Mushure mekunzwisisa 'nguva yakareba sei vana vari mumapupa achangoberekwa,' basa guru revatengi nderekusarudza 'mapupa achangoberekwa' uye 'mapupa ane hutano' anobatanidza kuchengeteka, kunyaradza, uye kukwikwidzana kwemusika. Misika yepasi rose yaamai nevacheche iri kuramba ichida manapukeni emhando yepamusoro, kunyanya mumisika yakasimukira seEurope, US, Japan, neSouth Korea, uko zvitupa zve 'manapukeni ane hutano' zvakanyanya. Yakasarudzika sarudzo maitiro anogona kutarisa pane matatu akakosha nzvimbo:
Zvitupa zvekuchengetedza ndiwo musimboti wakakosha wekupinda mumisika yekunze. 'Manapukeni ane hutano' anofanirwa kuenderana neanosungirwa certification miyero yemisika inotariswa, kunongedzera. mitemo yepasi rose yemanapukeni anounzwa kunze kwenyika . Semuyenzaniso, CE certification inodiwa kumusika weEurope, FDA mirau yemusika weUS, uye SASO certification yemusika weMiddle East. Yedu 'manapukeni achangozvarwa' haangosangana chete nezvitupa zvepasi rose asiwo ane EU ECOCERT organic certification. Yemahara kubva kune zvinokuvadza zvinhu senge fluorescent agents uye formaldehyde, iwo anowanikwa zvakananga kune ekutanga misika yaamai nevacheche. Paunenge uchiongorora vatengesi, vatengi vanofanirwa kukumbira magwaro akazara etifiketi kuti vadzivise nyaya dzekuwana musika nekuda kwekutadza kutevedza.
Zvigadzirwa zvechigadzirwa uye dhizaini inotarisisa zvakananga ruzivo rwemushandisi rwevachangozvarwa manapukeni. Ganda richangozvarwa rine stratum corneum rakatetepa uye rinowanzoita kutsamwa. Iyo yekumusoro layer yemanapukeni ane hutano inofanira kushandisa jira rakapfava, rinofema risiri rakarukwa kuderedza kukwenya kweganda. Manapukeni edu achangozvarwa anoratidza yakasarudzika donje-yakapfava pamusoro pedhiri, iyo inogona kubatanidza zvinyorwa zvakaita seCentella Asiatica kana Chamomile kuti zvinyatso kudzikisa kuitika kwe diaper rash. Dhizaini-huchenjeri, elastic waistbands uye leak-proof zvipingamupinyi zvakakosha. Zvigadzirwa zvedu zvinoshandisa 360 ° elastic waistband dhizaini kuti igamuchire akasiyana maumbirwo emuviri wevacheche, nepo chinovharira-chiratidziro chinoshandisa 3D yakapetwa kaviri-layer chimiro, ichiwana leakage rate 50% yakaderera pane avhareji yeindasitiri. Pamusoro pezvo, tichifunga nezvenguva pfupi yemashandisirwo emanapukeni achangozvarwa, 'manapukeni achangozvarwa' anouya akaiswa mucompact, achibvumira vatengi vekupedzisira kutenga sezvinodiwa uye kuderedza inventory pressure.
Mutengo-kushanda uye kugadzikana kwekugovera cheni ndizvo zvakakosha zveB2B kutenga. Semutengi anokurumidza kufamba akanaka akatengwa mumavhoriyamu akakura, kugadzirwa kwemutengesi uye kugona kwezvinhu zvinokanganisa kugadzikana kwekupa. Isu tinoshandisa mabhesi makuru matatu ekugadzira ane huwandu hwepagore hwe5 bhiriyoni mayunitsi, anokwanisa kuzadzisa zvakakura-zvido zvekutenga. Kumaodha epasi rese, isu tinodyidzana zvakanyanya nevanopa zvinhu zvepasi rose seDHL neFedEx, tichiona kuendesa kwemazuva manomwe-gumi kumisika yeEuropean neNorth America. Isu tinopawo masevhisi akagadziridzwa, anosanganisira kudhinda logo uye akarongedzerwa epakeji yakatarwa. Kuti uongorore yedu yakazara chigadzirwa mhando uye kugadzirisa mhinduro, shanya yedu chikamu chekutenga manapukeni evana . Wedu mucheche wekudhonza-up pants mutsara unoshandawo seyakanakira chikamu chekuwedzera sarudzo, inoenderana nezvinodiwa nevacheche mumazera akasiyana siyana.
Marketing Positioning
Nekuongorora maitiro ekushandiswa kwe 'nguva yakareba sei vana vari mumanapukeni vachangobva kuzvarwa' uye hunhu hwemusika wepasi rose, vatengi vanogona kugadzira chaiyo yekutenga uye misika yekumisikidza nzira dzekusimudzira kushandiswa kwemari uye kukwikwidza kwemusika. Pazasi pane kurudziro dzakanangana munzvimbo nhatu: kuongororwa kwemusika kudiwa, manejimendi ezvinyorwa, uye kuwedzera kwechikamu:
Kudiwa kwemusika wepasirese kunoratidza kutaurwa kwakasiyana kwedunhu, kunoda nzira dzekutenga dzakanangwa.
Zvinoenderana neAlibaba International Station data, maEuropean maodha e 'achangozvarwa manapukeni' achakura kupfuura 45% gore-pa-gore ne2025, neFrance ichikwira 125% uye Italy ichiwedzera 60%. Misika iri kusimukira yakaita seCongo neArgentina inoratidza kukura kwekurongeka kunodarika zana%. Misika yakasimukira inoisa pamberi pemhando nemhando ye 'manapukeni ane hutano,' zvichiita kuti vatengi vatarise kuunza zvigadzirwa zvine premium certification, senge ma organic achangozvarwa manapukeni. Misika iri kusimukira, zvisinei, inosimbisa kudhura-kuita, zvichiita kuti zvikurudzirwe kugadzira portfolio yechigadzirwa ichibatanidza zvakakosha uye zvekutanga sarudzo. Pamusoro pezvo, zvechitendero netsika zvinopesvedzera kudiwa - semuenzaniso, musika weMiddle East unoda kufema kwakanyanya mumanapukeni, zvichida kunyatsotariswa kune zvakatemwa panguva yekutenga.
Inventory management inofanira kurongwa nesainzi zvichibva pakushandiswa kwemanapukeni achangozvarwa.
Tichifunga nezvehupenyu hwavo hupfupi (mwedzi 1-3) uye huwandu hwekuzvarwa hwakagadzikana, kutora 'small batch, high frequency' modhi yekutenga inokurudzirwa kudzivirira kuwanda kwezvinhu. Reference yakanangana nemusika wekuzvarwa rate data uye nhoroondo yekutengesa marekodhi kuseta kuchengetedza masheya. Semuenzaniso, mumusika weEurope, kuchengetedza kwekuchengetedza kunogona kuiswa pa 1.5 nguva pamwedzi yekutengesa vhoriyamu. Saizvozvo, gadzirisa rhythms yekutenga zvinoenderana nemwaka: wedzera achangoberekwa kutenga manapukeni panguva yechirimo uye pre-stock yakakura saizi yechando kuve nechokwadi chekuchinja kusina musono. Yedu yevashambadziri sisitimu inotsigira chaiyo-nguva yekutevera yekutevera uye nekukurumidza kuzadzazve, kubatsira vatengi kukwidziridza manejimendi manejimendi.
Kuwedzera kwechikamu kunofanirwa kuita chivharo chakavharika kutenderera 'newborn diapers' kushandiswa kutenderera.
Mushure mekunge vacheche vachinja kubva mumanapukeni achangozvarwa, vanopinda muhombe-saizi diaper uye yekudzidzisa bhurugwa chikamu. Vatengi vanogona proactively stock ane hukama zvikamu kuti vawedzere kuvimbika kwevatengi. Mabhurugwa edu emucheche anokweva anoratidza madhizaini ekubvarura uye mapatani emakatuni, akakodzera vana vane makore 1-3, achigadzira cheni yakazara yechigadzirwa ne 'manapukeni achangozvarwa.' Pamusoro pezvo, kubatanidza pamwe nekuwedzera. Zvigadzirwa zvekuchengeta vana zvakaita sekupukuta uye manapukeni rash cream zvinogadzira imwe-stop yekutenga mhinduro. Tsvagiridzo yemusika inoratidza kuti vatengesi vanopa zvigadzirwa zvakaunganidzwa vanowana pamusoro pe30% yepamusoro yekutengazve vatengi mitengo.
Mhedziso
Muchidimbu, 'vana vacheche vari mumanapukeni vachangozvarwa' haingori dambudziko guru revatengi chete asiwo inzira yakakosha yevatengi veB2B. Nekunyatso tarisa mashandisirwo ekushandisa, kusarudza zvine hungwaru kunaka kwe 'vachangozvarwa manapukeni' uye 'ane hutano manapukeni,' uye nesainzi kuronga misika nzira, vatengi vanogona kunyatso kusimudzira yavo yemakwikwi. Senyanzvi yekugadzira manapukeni, tinogara tichiisa pamberi pezvido zvemusika wepasi rose, tichipa zvigadzirwa zvemhando yepamusoro uye masevhisi ekutenga akazara. Visit Chiaus webhusaiti kuti uwane rumwe ruzivo kana kutibata nesu kuti uwane mhinduro dzekutenga.
