Kubathengi be-B2B baphesheya kweelwandle, ukuqonda 'ixesha elingakanani iintsana kwi-diapers ezisanda kuzalwa' akubalulekanga kuphela ekukhonzeni abathengi kodwa kusebenza njengesiseko esisisiseko sokuphucula izicwangciso zokuthenga 'ii-diapers ezisanda kuzalwa'. Imfuno yentengiso yeprimiyamu 'i-diapers esempilweni' iyaqhubeka nokunyuka, kwaye umjikelo wokusetyenziswa kweediaper ezisanda kuzalwa uchaphazela ngokuthe ngqo umthamo wokuthengwa kwempahla, ukuthengiswa kwempahla, kunye nokwaneliseka komsebenzisi wokugqibela.
Eli nqaku libonelela ngesikhokelo sobuchule kubathengi kuzo zonke iinkalo ezintathu-imijikelo yokusetyenziswa, ukhetho lwemveliso, kunye nokuma kwemarike-ngelixa sidibanisa iingenelo zemveliso yethu kunye nokuqonda kweshishini.
Imijikelezo yokusetyenziswa-Zinde kangakanani iintsana kwi-Diapers ezisanda kuzalwa?
Akukho mpendulo izinzileyo 'kwixesha elingakanani iintsana zinxiba idiaper ezisanda kuzalwa,' kodwa ukuqikelela okuchanekileyo okusekwe kwizinto eziphambili ezinempembelelo kubalulekile kubathengi ukuseka imijikelo yokuthengwa kwempahla kunye nezicwangciso zolawulo lwe-inventri. Ukudibanisa idatha yophando lwehlabathi jikelele kunye nengxelo yentengiso, iintsana ezisanda kuzalwa zihlala zisebenzisa 'amadiapers asandul' ukuzalwa' kangangeenyanga ezi-1-3. Nangona kunjalo, iyantlukwano yomntu kunye nezinto zangaphandle zinempembelelo kakhulu kweli xesha, elinokuthi lihlalutywe kule miba mine ilandelayo:
Okokuqala bubunzima, isalathisi sokuqala esimisela ixesha lokusetyenziswa kwe-diaper esanda kuzalwa.
Iimpawu eziphambili ze-diaper zehlabathi ezifana ne-Pampers zibeka ngokucacileyo uluhlu lobunzima be-diaper ezisanda kuzalwa zingaphantsi kweekhilogram ezi-5 (malunga neekhilogram ezili-10). Idatha yezonyango ibonisa ukuba abantwana abasandul 'ukuzalwa banobunzima bokuzalwa obuyi-2.5-4 kilogram, kunye nokuzuza kwenyanga malunga ne-1-1.5 kilograms kwiinyanga ezintathu zokuqala. Uninzi lweentsana ludlula i-5 kg phakathi kweenyanga ezi-1 ukuya kwezi-2, apho i-diapers esanda kuzalwa ingakhululekanga ngenxa yokuvuleka kwesinqe kunye nokuvuleka kwemilenze, kunyanzelekile ukuba kutshintshelwe kwi-diapers ye-1. Nangona kunjalo, iintshaba okanye iintsana ezinobunzima bokuzalwa obuphantsi zinokufuna i-diapers ezisanda kuzalwa ukuya kwiinyanga ezi-3. Le mfuno ikhethekileyo inika ingqwalasela eyodwa ekuthengeni iimarike ezifana neYurophu kunye noMbindi Mpuma.
Okwesibini, iiyantlukwano zomntu ngamnye kumazinga okukhula zidlala indima.
Nokuba kubunzima obufanayo, umlinganiselo womzimba wosana unokuchaphazela ukulingana kwediaper esanda kuzalwa. Ezinye iintsana ezinemilenze engqindilili okanye ezinqeni ezinkudlwana zinokuvuza okanye zicaphuke ulusu kwiidiaper ezisanda kuzalwa ngaphambi kokuba zifike kwi-5 kg, nto leyo efuna ukulungiswa kwangaphambili. Ngokuchasene noko, iintsana ezibhityileyo zinokuqhubeka nokusebenzisa idiaper ezisanda kuzalwa ixesha elifutshane emva kokudlula i-5 kg. Abathengi banokuhlengahlengisa umlinganiselo wokuthengwa kwempahla phakathi kwediaper ezisanda kuzalwa kunye nobukhulu obukhulu ngokuphanda idatha ekujoliswe kuyo ekukhuleni komntwana. Ngokomzekelo, ukunciphisa ukuthengwa kwe-diaper esanda kuzalwa kwiimarike zaseMntla Yurophu kunokuba yinto efanelekileyo, ngelixa ukwandisa umthamo kwimimandla ethile ye-Southeast Asia kuyacetyiswa.
Ukukhutshwa komchamo kunye nokushukuma kwamathumbu kukwachaphazela ngokungangqalanga imijikelo yokusetyenziswa.
Iintsana ezisanda kuzalwa zinokuchama amaxesha angama-6-8 yonke imihla kwaye zibe nokuhamba kwamathumbu ama-3-5. Iidiapers ezisanda kuzalwa ezikumgangatho ophezulu zifuna i-absorbency eyomeleleyo kunye noyilo lobungqina bokuvuza ukuhlangabezana neemfuno eziguquka rhoqo. Ukuba i-absorbency ayanelanga, i-diapers inokufuna ukutshintshwa kwangaphambili ngenxa yokuvuza, nangaphambi kokuba umntwana afikelele kumlinganiselo wobunzima. Amanabukeni ethu asanda kuzalwa asebenzisa i-triple-layer polymer absorbent core ekwazi ukufunxa ukuya kuthi ga ka-30 ubunzima bayo. Oku kwandisa ngokubonakalayo ubude bexesha lokusetyenziswa okukodwa, ukuzinzisa ngokungangqalanga imijikelo yosetyenziso. Ngeenkcukacha zobuchwepheshe, nceda uqhagamshelane nathi Inkonzo ye-OEM/Inkxaso.
Ukukhethwa kweMveliso-Isitshixo ekuThengweni
Emva kokuqonda 'ixesha elingakanani iintsana kwii-diapers ezisanda kuzalwa,' umsebenzi ophambili kubathengi kukukhetha 'ii-diapers ezisandul' ukuzalwa' kunye 'ne-diapers ezinempilo' ezidibanisa ukhuseleko, induduzo kunye nokhuphiswano lwemarike. Iimarike zoomama kunye neentsana zehlabathi ziya zifuna idiaper ezikumgangatho ophezulu ngakumbi, ngakumbi kwiimarike eziphuhlileyo ezifana neYurophu, i-US, iJapan, kunye ne-South Korea, apho imigangatho yokuqinisekiswa 'kwi-diapers enempilo' ingqongqo. Iikhrayitheriya zokukhetha ezikhethekileyo zinokugxila kwiinkalo ezintathu eziphambili:
Izatifikethi zokhuseleko ngowona mqobo usisiseko wokungena kwiimarike zaphesheya kolwandle. 'Amadayipha aphilileyo' kufuneka ahambelane nemigangatho yoqinisekiso enyanzelekileyo yeemarike ekujoliswe kuzo, ireferensi imigangatho yamazwe ngamazwe yeediapers ezithunyelwa ngaphandle . Umzekelo, isatifikethi se-CE siyafuneka kwimakethi yaseYurophu, imimiselo ye-FDA kwimarike yase-US, kunye nesatifikethi se-SASO semarike yoMbindi Mpuma. 'Iidiapha ezisandul' ukuzalwa' zethu azihlangani nezi zatifikethi zehlabathi kuphela kodwa zikwabambe nesatifikethi se-EU ECOCERT. Zikhululekile kwizinto eziyingozi ezifana nee-agent ze-fluorescent kunye ne-formaldehyde, zifikeleleka ngokuthe ngqo kwiimarike zoomama kunye neentsana. Xa behlola ababoneleli-nkonzo, abathengi kufuneka bacele amaxwebhu esiqinisekiso esipheleleyo ukuphepha imiba yokufikelela kwimarike ngenxa yokusilela kokuthotyelwa.
Izinto zemveliso kunye noyilo zichaza ngokuthe ngqo amava omsebenzisi wee-diapers ezisanda kuzalwa. Ulusu olusandul 'ukuzalwa lune-stratum corneum encinci kwaye ijwayele ukucaphuka. Umaleko ongaphezulu weediaper ezisempilweni kufuneka usebenzise ilaphu elithambileyo, elingalukwanga eliphefumlayo ukuze unciphise ukukhuhlana kolusu. Amanabukeni ethu asandul' ukuzalwa abonisa umaleko wendalo othambileyo womqhaphu, onokubandakanya izicatshulwa ezifana neCentella Asiatica okanye iChamomile ukunciphisa ngokufanelekileyo izehlo ze-diaper rash. Uyilo olulumkileyo, iibhanti ezilastiki kunye nezithintelo zokungavuzi zibalulekile. Iimveliso zethu zisebenzisa i-360 ° idizayini ye-elastic esinqeni ukukhawulelana neemilo ezahlukeneyo zomzimba weentsana, ngelixa isithintelo sobungqina bokuvuza sisebenzisa i-3D yomaleko kabini, ukufikelela kwinqanaba lokuvuza ngama-50% ngaphantsi komyinge weshishini. Ukongeza, xa kuqwalaselwa ubume bexeshana elifutshane lokusetyenziswa kwediaper ezisanda kuzalwa, 'iidiaper ezisandul' ukuzalwa' ziza kwipakethe edibeneyo, evumela abathengi bokugqibela ukuba bathenge njengoko kufuneka kwaye banciphise uxinzelelo lwempahla.
Ukusebenza kakuhle kweendleko kunye nokuzinza kwekhonkco lonikezelo yingqwalasela engundoqo yokuthengwa kwe-B2B. Njengomthengi ohamba ngokukhawuleza othengiweyo kwimiqulu emikhulu, umthamo wemveliso yomboneleli kunye nezakhono zolungiselelo zichaphazela ngqo uzinzo lonikezelo. Sisebenzisa iziseko ezithathu zemveliso ezinomthamo wonyaka weeyunithi ezibhiliyoni ezi-5, ezikwaziyo ukuzalisekisa iimfuno ezinkulu zokuthengwa kwempahla. Ngee-odolo zamazwe ngamazwe, sisebenzisana ngokusondeleyo nababoneleli bezothutho behlabathi abafana ne-DHL kunye ne-FedEx, siqinisekisa ukuhanjiswa kweentsuku ezi-7-10 kwiimarike zaseYurophu naseMntla Melika. Sikwabonelela ngeenkonzo ezilungiselelwe wena, kubandakanywa ukuprintwa kwelogo kunye neenkcukacha zokupakishwa ezilungiselelweyo. Ukuphonononga uluhlu lwethu olupheleleyo lwemveliso kunye nezisombululo zokwenza ngokwezifiso, ndwendwela yethu icandelo lokuthenga idiapers zabantwana . Umgca wethu weebhulukhwe ezitsala umntwana ukwasebenza njengeyona ndlela ifanelekileyo yokwandisa icandelo, ibonelela ngezidingo zeentsana kumaqela ahlukeneyo eminyaka ubudala.
Ukuma kweNtengiso
Ngokuhlalutya iipatheni zokusetyenziswa 'zexesha elingakanani iintsana kwiidiaper ezisanda kuzalwa' kunye neempawu zemfuno yemarike yehlabathi, abathengi banokuqulunqa iindlela ezichanekileyo zokuthengwa kwempahla kunye nokubeka imarike ukunyusa ukusetyenziswa kwenkunzi kunye nokhuphiswano lwemarike. Ngezantsi kukho iingcebiso ezithile kuzo zonke iinkalo ezintathu: uhlalutyo lwemfuno yemarike, ulawulo lwempahla, kunye nokwandiswa kodidi:
Imfuno yemarike yehlabathi ibonisa uguquko oluchaziweyo lwengingqi, olufuna amaqhinga ekuthengo ekujoliswe kuwo.
Ngokwedatha yeSikhululo saMazwe ngaMazwe sase-Alibaba, ii-odolo zaseYurophu 'ze-diapers ezisanda kuzalwa' ziya kukhula ngaphezulu kwe-45% unyaka nonyaka ngo-2025, kunye ne-France inyuke nge-125% kunye ne-Italiya yokwandisa i-60%. Iimarike ezisahlumayo ezifana neCongo kunye neArgentina zibonisa ukukhula komyalelo odlula i-100%. Iimarike eziphuhlisiwe zibeka phambili umgangatho kunye nophawu 'lweediapers ezisempilweni,' ezivumela abathengi ukuba bagxile ekwaziseni iimveliso ezinezatifikethi zeprimiyamu, ezinje ngeediapers zethu ezisanda kuzalwa. Iimarike ezikhulayo, nangona kunjalo, zigxininisa ukuphumelela kweendleko, okwenza kucetyiswa ukuba wenze ipotfoliyo yemveliso edibanisa iinketho ezisisiseko kunye ne-premium. Ukongeza, imvelaphi yezenkolo neyenkcubeko inefuthe kwimfuno-umzekelo, imakethi yaseMbindi Mpuma ifuna ukuphefumla okuphezulu kwi-diapers, ifuna uqwalaselo olululo kwiinkcukacha ezifanelekileyo ngexesha lokuthenga.
Ulawulo lwempahla kufuneka lucwangciswe ngokwesayensi ngokusekelwe kumjikelo wokusetyenziswa kweediapers ezisanda kuzalwa.
Njengoko ubomi babo bufutshane (iinyanga ezi-1 ukuya kwezi-3) kunye namazinga okuzala okuzinzile ngokwentelekiso, ukwamkela 'ibhetshi encinci, i-high frequency' imodeli yokuthengwa kwempahla iyacetyiswa ukunqanda ukwakhiwa koluhlu lwempahla. Ireferensi yedatha yezinga lokuzalwa kwemarike kunye neerekhodi zentengiso zembali ukuseta amanqanaba okhuseleko lwesitokhwe. Ngokomzekelo, kwiimarike zaseYurophu, isitokhwe sokhuseleko sinokusetwa ngamaxesha e-1.5 yenyanga yokuthengisa umthamo. Ngaxeshanye, lungisa izingqisho zokuthengwa kwempahla ngokusekelwe kwizinto zonyaka: ukwandisa ukuthengwa kwe-diaper esanda kuzalwa ngexesha lasehlotyeni kunye nobukhulu bangaphambili bempahla ebusika ukuze kuqinisekiswe utshintsho olungenamthungo. Inkqubo yethu yababoneleli ixhasa umkhondo we-inventri yexesha langempela kunye nokuzaliswa kwakhona ngokukhawuleza, ukunceda abathengi ukuba bakhulise ulawulo lwe-inventri.
Ukwandiswa kodidi kufuneka kwenze i-loop evaliweyo malunga nomjikelo wokusetyenziswa 'kwi-diapers ezisanda kuzalwa'.
Emva kokuba iintsana zitshintshe i-diaper ezisanda kuzalwa, zingena kwi-diaper enkulu kunye nesigaba sebhulukhwe yoqeqesho. Abathengi banokusebenza ngokuqhubekayo kwiindidi ezinxulumene nesitokhwe ukwandisa ukunyaniseka kwabathengi. Ibhulukhwe yethu yokutsalwa kwabantwana ibonakalisa uyilo olukrazukileyo kunye neepatheni zeekhathuni, ezilungele abantwana abaneminyaka eyi-1-3 ubudala, zenza ikhonkco lemveliso epheleleyo kunye 'namanapukeni asandul' ukuzalwa.' Ukongeza, ukudibanisa kunye nokuhambelanayo. Iimveliso zokhathalelo lwabantwana ezifana nezosula kunye ne-diaper rash cream zenza isisombululo sokuthengwa kwento enye. Uphando lwemalike lubonisa ukuba ababoneleli abanikezela ngeemveliso ezidityanisiweyo bafumana ngaphezulu kwe-30% ephezulu yokuthenga abathengi.
Ukuqukumbela
Isishwankathelo, 'ixesha elingakanani iintsana kwi-diapers esandul 'ukuzalwa' ayisiyonto ixhalabisa abathengi kuphela kodwa ikwayireferensi ebalulekileyo yeqhinga kubathengi be-B2B. Ngokumisela ngokuchanekileyo imijikelezo yokusetyenziswa, ngokungqongqo ukukhetha umgangatho 'we-diapers ezisanda kuzalwa' kunye 'ne-diapers enempilo,' kunye nezicwangciso zezentengiso zokucwangcisa ngokwesayensi, abathengi banokuphucula ngokufanelekileyo umda wabo wokukhuphisana. Njengomenzi wediaper oyingcali, sihlala sibeka phambili iimfuno zentengiso yehlabathi, sinikezela ngeemveliso ezikumgangatho ophezulu kunye neenkonzo zokuthenga ezibanzi. Ndwendwela Iwebhusayithi yeChiaus ngeenkcukacha ezithe xhaxhe okanye uqhagamshelane nathi ukuze ufumane izisombululo zokuthengwa kwempahla.
