Kwa ogula a B2B akumayiko akunja, kumvetsetsa kuti 'makanda akhanda amakhala nthawi yayitali bwanji' sikofunikira kokha pakuthandiza ogula komanso kumathandizira kukonza mapulani ogula 'matewera obadwa kumene'. Kufunika kwa msika kwa 'matewera athanzi' akupitilira kukwera, ndipo kagwiritsidwe ntchito ka matewera obadwa kumene kumakhudza kwambiri kuchuluka kwa zogula, kuchuluka kwazinthu, komanso kukhutitsidwa kwa ogwiritsa ntchito.
Nkhaniyi ikupereka chitsogozo chaukadaulo kwa ogula magawo atatu, kagwiritsidwe ntchito kazinthu, kusankha kwazinthu, ndi momwe msika ulili, ndikuphatikiza zabwino zamalonda athu ndi chidziwitso chamakampani.
Kagwiritsidwe Ntchito Kagwiritsidwe-Kodi Ana Amakhala Otalika Motani Mu Matewera Obadwa kumene?
Palibe yankho losasunthika loti 'makanda amavala matewera akhanda nthawi yayitali bwanji,' koma kuneneratu molondola kutengera zinthu zazikuluzikulu ndizofunikira kuti ogula akhazikitse kachitidwe kakugula zinthu ndi njira zoyendetsera zinthu. Kuphatikiza kafukufuku wapadziko lonse wosamalira ana ndi mayankho amsika, makanda obadwa kumene nthawi zambiri amagwiritsa ntchito 'matewera obadwa kumene' kwa miyezi 1-3. Komabe, kusiyana kwapayekha ndi zinthu zakunja kumakhudza kwambiri nthawiyi, zomwe zitha kufufuzidwa kuchokera kuzinthu zinayi izi:
Choyamba ndi kulemera, chizindikiro choyambirira chomwe chimatsimikizira kutalika kwa kagwiritsidwe ntchito ka diaper.
Matewera otsogola padziko lonse lapansi monga Pampers amakhazikitsa kulemera kwa matewera obadwa kumene kukhala osakwana ma kilogalamu 5 (pafupifupi mapaundi 10). Deta yachipatala imasonyeza kuti ana obadwa kumene ali ndi kulemera kwapakati pa 2.5-4 kilogalamu, ndi kulemera kwa mwezi uliwonse kwa pafupifupi 1-1.5 kilogalamu m'miyezi itatu yoyamba. Makanda ambiri amaposa 5 kg pakati pa miyezi 1-2, pomwe matewera obadwa kumene amakhala osamasuka chifukwa chomangika m'chiuno ndi m'miyendo, zomwe zimafunikira kusintha kukula kwa matewera amodzi. Komabe, adani kapena makanda obadwa otsika angafunikire matewera obadwa kumene kwa miyezi itatu. Chofunikira chapaderachi chikuyenera kusamala kwambiri pakugula misika ngati Europe ndi Middle East.
Kachiwiri, kusiyana kwa anthu pakukula kwakukula kumagwira ntchito.
Ngakhale kulemera kwake komweko, kukula kwa thupi la khanda kungakhudze kukwanira kwa diaper wakhanda. Ana ena okhala ndi miyendo yotalikirapo kapena amiyendo yokulirapo amatha kutayikira kapena kuyabwa pakhungu chifukwa cha matewera obadwa kumene asanafike 5 kg, zomwe zimafunikira kukulitsa kukula kwake. Mosiyana ndi zimenezi, makanda owonda amatha kupitiriza kugwiritsa ntchito matewera obadwa kumene kwa kanthaŵi kochepa atapitirira 5 kg. Ogula amatha kusintha kuchuluka kwa zogula pakati pa matewera obadwa kumene ndi makulidwe akulu pofufuza zomwe msika ukuyembekezeka kukula. Mwachitsanzo, kuchepetsa kugula matewera obadwa kumene m'misika ya Kumpoto kwa Europe kungakhale koyenera, pomwe kuchulukitsa kuchuluka kwa zigawo zina zaku Southeast Asia ndikofunikira.
Kutulutsa kwa mkodzo ndi matumbo kumakhudzanso kagwiritsidwe ntchito kake.
Ana obadwa kumene amatha kukodza ka 6-8 tsiku lililonse ndikuyenda m'matumbo 3-5. Matewera obadwa kumene apamwamba amafunikira kutsekemera kolimba komanso mawonekedwe osadukiza kuti akwaniritse zosintha pafupipafupi. Ngati absorbency ndi yosakwanira, matewera angafunike kusinthidwa msanga chifukwa cha kutayikira, ngakhale mwanayo asanafike polemera. Matewera athu ongobadwa kumene amagwiritsa ntchito pakatikati patatu-wosanjikiza polima yomwe imatha kuyamwa mpaka 30 kulemera kwake. Izi zimakulitsa kwambiri nthawi yogwiritsira ntchito kamodzi, ndikukhazikitsa njira yokhazikika yogwiritsira ntchito. Kuti mudziwe zambiri zaukadaulo, chonde funsani athu OEM Service / Support.
Kusankha Zinthu - Chinsinsi Pogula
Pambuyo pomvetsetsa 'kodi ana amavala matewera obadwa kumene,' ntchito yaikulu kwa ogula ndikusankha 'matewera obadwa kumene' ndi 'matewera athanzi' omwe amaphatikiza chitetezo, chitonthozo, ndi mpikisano wamsika. Misika yapadziko lonse ya amayi ndi makanda imafuna matewera apamwamba kwambiri, makamaka m'misika yotukuka monga Europe, US, Japan, ndi South Korea, komwe miyezo ya 'ma diaper athanzi' ndi okhwima. Zosankha zapadera zimatha kuyang'ana mbali zitatu zazikulu:
Zitsimikizo zachitetezo ndiye maziko oyambira kulowa m'misika yakunja. 'Matewera athanzi' akuyenera kutsata miyezo yovomerezeka yamisika yomwe mukufuna, kutengera miyezo yapadziko lonse ya matewera ochokera kunja . Mwachitsanzo, satifiketi ya CE ndiyofunikira pamsika waku Europe, malamulo a FDA pamsika waku US, ndi satifiketi ya SASO pamsika waku Middle East. 'Matewera obadwa kumene' athu samangokwaniritsa ziphaso zapadziko lonse lapansi komanso amakhala ndi ziphaso za EU ECOCERT. Opanda zinthu zovulaza monga fluorescent agents ndi formaldehyde, amatha kupezeka mwachindunji kumisika yapakati ya amayi ndi makanda. Akamawunika ogulitsa, ogula akuyenera kupempha zikalata zotsimikizira kuti apewe zovuta zopezeka pamsika chifukwa chakulephera kutsatira.
Zida zopangidwa ndi kapangidwe kake zimatsimikizira zomwe ogwiritsa ntchito amatenga matewera akhanda. Khungu lobadwa kumene lili ndi stratum corneum yopyapyala ndipo sachedwa kupsa mtima. Pamwamba pa matewera athanzi ayenera kugwiritsa ntchito nsalu yofewa, yopumira yosalukidwa kuti muchepetse kusweka kwa khungu. Matewera athu obadwa kumene amakhala ndi thonje wofewa wachilengedwe, womwe ungaphatikizepo zotulutsa monga Centella Asiatica kapena Chamomile kuti muchepetse kufalikira kwa zidzolo. Kupanga mwanzeru, zolumikizira zotanuka m'chiuno ndi zotchinga zosadukiza ndizofunikira. Zogulitsa zathu zimagwiritsa ntchito kapangidwe ka 360 ° zotanuka m'chiuno kuti zigwirizane ndi mawonekedwe osiyanasiyana a thupi la makanda, pomwe chotchinga chotsitsa chimagwiritsa ntchito mawonekedwe a 3D osanjikiza awiri, kutsitsa kutsika ndi 50% kutsika kuposa momwe amagwirira ntchito. Kuphatikiza apo, poganizira zanthawi yayitali yogwiritsira ntchito matewera obadwa kumene, 'matewera obadwa kumene' amabwera m'matumba ang'onoang'ono, kulola ogula kuti agule momwe angafunikire ndikuchepetsa kuthamanga kwa zinthu.
Kuchita bwino kwamitengo ndi kukhazikika kwa chain chain ndizofunikira pakugula kwa B2B. Monga ogula omwe akuyenda mwachangu omwe amagulidwa mokulirapo, kuchuluka kwa opanga ndi kuthekera kwake kumakhudzanso kukhazikika kwamagetsi. Timagwiritsa ntchito mabasi atatu akuluakulu opangira mayunitsi 5 biliyoni pachaka, otha kukwaniritsa zosowa zazikulu zogula. Pamaoda apadziko lonse lapansi, timagwira ntchito limodzi ndi opereka zinthu padziko lonse lapansi monga DHL ndi FedEx, kuwonetsetsa kuti masiku 7-10 atumizidwa kumisika yaku Europe ndi North America. Timaperekanso ntchito zosinthidwa makonda, kuphatikiza kusindikiza ma logo ndi ma CD ogwirizana. Kuti muwone mndandanda wazinthu zonse ndi mayankho osinthira mwamakonda, pitani kwathu gawo logulira matewera a ana . Mzere wathu wa mathalauza okokera ana umagwiranso ntchito ngati njira yabwino yokulirapo, pokwaniritsa zosowa za makanda m'magulu osiyanasiyana.
Marketing Positioning
Popenda kagwiritsidwe ntchito ka 'makanda obadwa kumene' amakhala nthawi yayitali bwanji ndi zomwe zimafunikira msika wapadziko lonse lapansi, ogula atha kupanga zogulira zolondola komanso njira zoyikira msika kuti apititse patsogolo kugwiritsa ntchito ndalama komanso kupikisana pamsika. Pansipa pali malingaliro apadera m'magawo atatu: kusanthula kufunikira kwa msika, kasamalidwe ka zinthu, ndi kukulitsa gulu:
Kufuna kwa msika wapadziko lonse lapansi kumawonetsa kusiyanasiyana kwamadera, zomwe zimafunikira njira zogulira zogulira.
Malinga ndi data ya Alibaba International Station, maoda aku Europe a 'matewera obadwa kumene' azikula kupitilira 45% pachaka pofika 2025, France ikukwera 125% ndipo Italy ikukwera 60%. Misika yomwe ikubwera ngati Congo ndi Argentina ikuwonetsa kukula kwadongosolo kupitilira 100%. Misika yotukuka imayika patsogolo mtundu ndi chizindikiro cha 'matewera athanzi', zomwe zimathandiza ogula kuyang'ana kwambiri zoyambitsa zinthu zokhala ndi ziphaso zoyambira, monga matewera athu obadwa kumene. Misika yomwe ikubwera, komabe, imagogomezera kutsika mtengo, zomwe zimapangitsa kukhala koyenera kupanga mbiri yazinthu zophatikiza zoyambira ndi zoyambira. Kuphatikiza apo, zipembedzo ndi zikhalidwe zimakhudzidwa ndi kufunikira - mwachitsanzo, msika waku Middle East umafuna mpweya wokwanira wa matewera, zomwe zimafunikira kusamala kwambiri pazomwe zimafunikira pakugula.
Kasamalidwe ka zinthu kuyenera kukonzedwa mwasayansi potengera kagwiritsidwe ntchito ka matewera obadwa kumene.
Potengera moyo wawo waufupi (miyezi 1-3) komanso kuchuluka kwa obadwa kumene kukhazikika, kugwiritsa ntchito 'kagulu kakang'ono, kafupipafupi' kumalimbikitsidwa kuti tipewe kuchulukana kwa zinthu. Chidziwitso chandalama za kubadwa kwa msika ndi mbiri yakale yogulitsa kuti akhazikitse chitetezo chamasheya. Mwachitsanzo, pamsika waku Europe, chitetezo chachitetezo chikhoza kukhazikitsidwa pa 1.5 nthawi zogulitsa mwezi uliwonse. Panthawi imodzimodziyo, sinthani machitidwe ogulira zinthu kutengera nyengo: onjezerani kugula matewera obadwa kumene m'nyengo yachilimwe komanso kukula kwake kokulirapo m'nyengo yozizira kuti mutsimikizire kusintha kosasinthika. Dongosolo lathu laothandizira limathandizira kutsata kwazinthu zenizeni munthawi yeniyeni ndikubwezeretsanso mwachangu, kuthandiza ogula kukhathamiritsa kasamalidwe kazinthu.
Kukula kwamagulu kuyenera kukhala kotsekeka kuzungulira 'matewera obadwa kumene' kagwiritsidwe ntchito.
Pambuyo pa kusintha kwa makanda kuchokera ku matewera akhanda, amalowa mu gawo lalikulu la diaper ndi maphunziro a mathalauza. Ogula atha kukhala ndi magawo okhudzana ndi masheya kuti alimbikitse kukhulupirika kwamakasitomala. Mathalauza athu okoka ana amakhala ndi mapangidwe ong'ambika ndi zojambulajambula, oyenera ana azaka 1-3, akupanga unyolo wathunthu wokhala ndi 'matewera obadwa kumene.' Kuphatikiza apo, kuphatikiza ndi zowonjezera Zopangira zosamalira ana monga zopukutira ndi thewera rash cream zimapanga njira imodzi yokha yopezera zinthu. Kafukufuku wamsika akuwonetsa kuti ogulitsa omwe amapereka katundu wophatikizidwa amapeza mitengo yopitilira 30% yowombola makasitomala.
Mapeto
Mwachidule, 'kotalika bwanji ana ovala matewera obadwa kumene' sikuti ndi vuto lalikulu la ogula komanso njira yofunika kwambiri kwa ogula B2B. Pozindikira molondola kagwiritsidwe ntchito, kusankha mosamalitsa mtundu wa 'matewera obadwa kumene' ndi 'matewera athanzi,' ndikukonzekera mwasayansi njira zamsika, ogula amatha kupititsa patsogolo mpikisano wawo. Monga akatswiri opanga matewera, timayika patsogolo zofuna za msika wapadziko lonse lapansi, kupereka zinthu zapamwamba kwambiri komanso ntchito zogulira zinthu zambiri. Pitani Webusayiti ya Chiaus kuti mumve zambiri kapena tilankhule nafe kuti mupeze mayankho makonda.
