Ku baguzi ba B2B mu mahanga, gusobanukirwa 'igihe kingana iki impinja ziri mu mpinja zikivuka ' ntabwo ari ingenzi gusa mu gukorera abaguzi ba nyuma ahubwo ni n’ibanze shingiro ryo guhindura gahunda yo gutanga amasoko 'impinja zavutse '. Isoko ryisoko rya premium 'impuzu nzima ' rikomeje kwiyongera, kandi imikoreshereze yimyenda yimpinja ikivuka igira uruhare rutaziguye kumasoko, kugurisha ibicuruzwa, no kunyurwa kwabakoresha.
Iyi ngingo itanga ubuyobozi bwumwuga kubaguzi mubyiciro bitatu - inzinguzingo zikoreshwa, guhitamo ibicuruzwa, hamwe nu mwanya uhagaze ku isoko - mugihe duhuza ibicuruzwa byacu hamwe nubushishozi bwinganda.
Amagare yo gukoresha-Abana bamara igihe kingana iki?
Nta gisubizo gihamye kuri 'igihe abana bambara impuzu zavutse, ' ariko guhanura neza gushingiye kubintu byingenzi bigira uruhare runini kubaguzi gushiraho uburyo bwo gutanga amasoko hamwe nuburyo bwo gucunga ibarura. Kwinjiza amakuru yubushakashatsi bwita ku bana ku isi no gutanga ibitekerezo ku isoko, impinja zikunze gukoresha 'impinja zavutse ' amezi 1-3. Ariko, itandukaniro ryabantu kugiti cyabo nibintu byo hanze bigira ingaruka cyane muriki gihe, bishobora gusesengurwa mubice bine bikurikira:
Icyambere nuburemere, ibipimo byibanze byerekana impinja zikoreshwa igihe zimara.
Ibirango byamamaye kwisi yose nka Pampers byerekana neza uburemere bwibipapuro byavutse nko munsi yibiro 5 (hafi ibiro 10). Amakuru y’ubuvuzi yerekana ko impinja zikivuka zifite ibiro 2,5-4, hamwe n’ukwezi kwiyongera ibiro 1-1.5 mu mezi atatu yambere. Impinja nyinshi zirenga kg 5 hagati y'amezi 1-2, icyo gihe impuzu zikivuka ziba zitameze neza kubera gukenyera no gukingura ukuguru, bisaba ko uhindura ubunini bwa 1. Ariko, preemies cyangwa ibiro bike byavutse birashobora gusaba impinja zikivuka mugihe cyamezi 3. Iki cyifuzo cyihariye gisaba kwitabwaho cyane mugutanga amasoko nku Burayi no muburasirazuba bwo hagati.
Icya kabiri, itandukaniro ryumuntu kugipimo cyiterambere rifite uruhare.
Ndetse no muburemere bumwe, ibipimo byumubiri wuruhinja birashobora kugira ingaruka kumpinja zikivuka. Abana bamwe bafite amaguru manini cyangwa ikibuno kinini barashobora gutemba cyangwa kurakara kuruhu ruvuye mu mpinja zikivuka mbere yo kugera kuri kg 5, bisaba ko hajyaho ubunini bwambere. Ibinyuranye, impinja zoroheje zirashobora gukomeza gukoresha impapuro zavutse mugihe gito nyuma yo kurenga kg 5. Abaguzi barashobora guhindura igipimo cyamasoko hagati yimpinja zavutse nubunini bunini bakora ubushakashatsi kumasoko agenewe amakuru yo gukura kuvuka. Kurugero, kugabanya amasoko yimpinja zikivuka mumasoko yuburayi bwamajyaruguru birashobora kuba byiza, mugihe kongera umubare mubice bimwe na bimwe byo mu majyepfo yuburasirazuba bwa Aziya .
Gusohora inkari hamwe no munda nabyo bigira uruhare rutaziguye kumikoreshereze.
Abana bavutse barashobora kwihagarika inshuro 6-8 kumunsi kandi bakagira amara 3-5. Impapuro zo mu rwego rwohejuru zikivuka zisaba kwinjirira cyane hamwe nigishushanyo mbonera gisohora ibyifuzo byinshi bihinduka. Niba kwifata bidahagije, impuzu zirashobora gukenera gusimburwa hakiri kare kubera kumeneka, ndetse na mbere yuko umwana agera kurwego. Impapuro zacu zavutse zikoresha ibice bitatu-byimikorere ya polymer ikurura intoki zishobora gukuramo inshuro zigera kuri 30 uburemere bwayo. Ibi byongerera cyane imikoreshereze yigihe kimwe, itaziguye mu buryo butaziguye. Kubisobanuro birambuye bya tekinike, nyamuneka saba ibyacu Serivisi ya OEM / Inkunga.
Guhitamo ibicuruzwa-Urufunguzo rwo Kugura
Nyuma yo gusobanukirwa 'igihe kingana iki impinja ziri mubipapuro byavutse, ' umurimo wingenzi kubaguzi ni uguhitamo 'impuzu zavutse ' na 'impuzu nzima ' zihuza umutekano, ihumure, hamwe no guhatanira isoko. Amasoko y’ababyeyi n’impinja ku isi arasaba cyane impapuro zujuje ubuziranenge, cyane cyane ku masoko yateye imbere nk’Uburayi, Amerika, Ubuyapani, na Koreya yepfo, aho usanga ibyemezo by’ibyemezo by’ 'ubuzima bwiza ' bikaze. Ibipimo byihariye byo gutoranya bishobora kwibanda ku bintu bitatu by'ingenzi:
Impamyabumenyi z'umutekano nizo ntandaro yo kwinjira ku masoko yo hanze. 'Impapuro nzima ' zigomba kubahiriza ibipimo byemewe byamasoko yagenewe, byerekanwa amahame mpuzamahanga yimyenda yatumijwe hanze . Kurugero, icyemezo cya CE kirakenewe kumasoko yuburayi, amabwiriza ya FDA kumasoko yo muri Amerika, hamwe nicyemezo cya SASO kumasoko yo muburasirazuba bwo hagati. 'Impapuro zavutse ' ntabwo zujuje ibyemezo byisi gusa ahubwo zifite ibyemezo bya ECOCERT EU. Bitarimo ibintu byangiza nka fluorescent agent na formaldehyde, birashobora kugera kumasoko meza y'ababyeyi n'ababyeyi. Mugihe cyo kwerekana abatanga ibicuruzwa, abaguzi bagomba gusaba ibyangombwa byuzuye kugirango birinde ibibazo byinjira kumasoko kubera kunanirwa kubahiriza.
Ibikoresho nibishushanyo byerekana neza uburambe bwabakoresha bimpapuro zavutse. Uruhu rukivuka rufite urwego ruto cyane kandi rushobora kurakara. Igice cyo hejuru cyibipapuro bizima bigomba gukoresha imyenda yoroshye, ihumeka idahwitse kugirango igabanye uruhu. Impapuro zacu zavutse zigaragaramo ipamba isanzwe yoroshye, ishobora kwinjizamo ibimera nka Centella Asiatica cyangwa Chamomile kugirango bigabanye neza indwara zanduye. Igishushanyo-cyiza, amabuno ya elastike hamwe nimbogamizi zidasohoka ni ngombwa. Ibicuruzwa byacu bikoresha igishushanyo mbonera cya 360 ° cyoroshye kugirango kibashe kwakira imiterere itandukanye yumubiri wabana, mugihe inzitizi idashobora kumeneka ikoresha imiterere ya 3D ibice bibiri, igera ku gipimo cyo kumeneka kiri munsi ya 50% ugereranije n’inganda. Byongeye kandi, urebye imiterere yigihe gito yimikoreshereze yimpinja zikivuka, 'impinja zavutse ' ziza mubipfunyika buke, bigatuma abaguzi ba nyuma bagura nkuko bikenewe kandi bikagabanya umuvuduko wibarura.
Ibiciro-bitanga umusaruro hamwe nuruhererekane rwo gutanga isoko nibyingenzi byibanze kumasoko ya B2B. Nkumuguzi wihuta cyane waguzwe mubwinshi, ubushobozi bwumusaruro nubushobozi bwibikoresho bigira ingaruka kumasoko ahamye. Dukora ibirindiro bitatu byingenzi byumusaruro bifite ubushobozi bwa buri mwaka bingana na miliyari 5, zishobora kuzuza ibikenewe byinshi mu gutanga amasoko. Ku bicuruzwa mpuzamahanga, dukorana cyane n’abatanga ibikoresho ku isi nka DHL na FedEx, tukemeza ko iminsi 7-10 yoherezwa ku masoko y’iburayi n’amajyaruguru ya Amerika. Dutanga kandi serivisi yihariye, harimo gucapa ibirango hamwe nububiko bwihariye. Kugirango tumenye ibicuruzwa byuzuye hamwe nibisubizo byihariye, sura ibyacu igice cyo gutanga amasoko . Umurongo wacu wo gukuramo ipantaro nayo ikora nkuburyo bwiza bwo kwagura ibyiciro, byita kubikenewe byimpinja mumyaka itandukanye.
Umwanya wo Kwamamaza
Mugusesengura uburyo bukoreshwa bwa 'igihe kingana iki impinja zimpinja zikivuka ' hamwe nibiranga isoko ryisi yose, abaguzi barashobora gushyiraho ingamba zuzuye zo gutanga amasoko hamwe nuburyo bwo guhitamo isoko kugirango bongere imikoreshereze y’imari no guhangana ku isoko. Hano hari ibyifuzo byihariye mubice bitatu: isesengura ryibisabwa ku isoko, imicungire y'ibarura, no kwagura ibyiciro:
Isoko ryisoko ryisi yose ryerekana itandukaniro ryakarere, bisaba ingamba zigamije gutanga amasoko.
Nk’uko imibare mpuzamahanga ya Alibaba ibigaragaza, ibicuruzwa by’i Burayi kuri 'impinja zikivuka ' biziyongera hejuru ya 45% umwaka ushize mu mwaka wa 2025, Ubufaransa bwiyongereyeho 125% naho Ubutaliyani bwiyongera 60%. Amasoko akura nka Congo na Arijantine yerekana ubwiyongere bwibicuruzwa burenga 100%. Amasoko yateye imbere ashyira imbere ubuziranenge no kuranga 'impuzu nzima, ' zifasha abaguzi kwibanda ku kumenyekanisha ibicuruzwa bifite impamyabumenyi ihanitse, nk’ibicuruzwa byacu byavutse vuba. Amasoko akura, ariko, ashimangira gukora neza, bigatuma biba byiza gukora ibicuruzwa bikomatanya amahitamo yibanze kandi bihebuje. Byongeye kandi, imiterere y’amadini n’umuco bigira ingaruka ku byifuzo - urugero, isoko ryo mu burasirazuba bwo hagati risaba guhumeka neza mu mpapuro, bisaba ko hitabwa cyane ku bisobanuro bifatika mu gihe cyo gutanga amasoko.
Imicungire y'ibarura igomba gutegurwa mubuhanga hashingiwe kumikoreshereze yimyenda yimpinja.
Urebye igihe gito cyo kubaho (amezi 1-3) hamwe n’ikigereranyo cyo kuvuka kivutse, hashyizweho uburyo bwo gutanga amasoko 'icyiciro gito, inshuro nyinshi ' birasabwa gukumira ibarura ryakozwe. Reba intego yibipimo byamavuko yisoko hamwe namateka yo kugurisha amateka kugirango ushireho urwego rwumutekano. Kurugero, kumasoko yuburayi, ububiko bwumutekano bushobora gushyirwaho inshuro 1.5 kugurishwa buri kwezi. Icyarimwe, hindura injyana yamasoko ukurikije ibihe byigihe: kongera kugura impinja zavutse mugihe cyizuba na pre-stock ingano nini yimbeho kugirango wizere ko habaho inzibacyuho. Sisitemu yacu itanga isoko ishyigikira igihe nyacyo cyo kubara no kuzuza byihuse, bifasha abaguzi guhitamo neza ibarura.
Kwagura ibyiciro bigomba gukora uruziga rufunze ruzengurutse 'impinja zikivuka ' zikoreshwa.
Nyuma yuko impinja zimaze kuva mu mpinja zavutse, zinjira mu cyiciro kinini kandi gipima ipantaro. Abaguzi barashobora guhunika ibyiciro bijyanye kugirango bongere ubudahemuka bwabakiriya. Ipantaro yacu yo gukuramo ipantaro igaragaramo gushushanya amarira hamwe namashusho yikarito, ibereye kumyaka 1-3, ikora urunigi rwuzuye rwibicuruzwa hamwe na 'impinja zavutse. ' Byongeye kandi, guhuza hamwe byuzuzanya. ibicuruzwa byita kubana nkahanagura hamwe na cream rash cream itanga igisubizo kimwe gusa. Ubushakashatsi ku isoko bwerekana ko abatanga ibicuruzwa batanga ibicuruzwa bagera kuri 30% byigiciro cyo kugura abakiriya.
Umwanzuro
Muncamake, 'igihe kingana iki impinja zimpinja zikivuka ' ntabwo ari ikibazo cyibanze cyabaguzi gusa ahubwo ni ningamba zifatika kubaguzi B2B. Muguhitamo neza inzinguzingo zikoreshwa, guhitamo byimazeyo ubuziranenge bwa 'impinja zavutse ' na 'impuzu nzima, ' hamwe nogutegura ubumenyi bwa tekinike ku isoko, abaguzi barashobora kuzamura neza irushanwa ryabo. Nkuruganda rukora impuzu zumwuga, duhora dushyira imbere isoko ryisi yose, dutanga ibicuruzwa byiza na serivisi zuzuye zitanga amasoko. Sura Urubuga rwa Chiaus kubindi bisobanuro cyangwa twandikire kubisubizo byamasoko yihariye.
