Msika wapadziko lonse wapadziko lonse wa B2B diapers ukusintha kwambiri. Tengani United Arab Emirates mwachitsanzo: msika wakumaloko ukukula pamlingo wapachaka wopitilira 15%, pomwe ma voliyumu ochokera kumayiko ngati Chile ndi Saudi Arabia nawonso akukwera kwambiri chifukwa cha kuchuluka kwachuma kuchokera kwa achinyamata.
Kwa ogulitsa, mitundu, ndi ogulitsa akuluakulu, kuyanjana ndi China - 'fakitale yapadziko lonse lapansi' -sichisankho chosankha koma ndi lingaliro labwino. Pofufuza Matewera wholesale , simukungosankha zinthu; mukusankha mtundu wamabizinesi.
Ma Diapers Wholesale Market Landscape ndi Model Evolution
Malonda a matewera padziko lonse akukula mofulumira kwambiri kuposa kale lonse. Kuchuluka kwa maoda pamsika waku Europe kudapitilira 45% pachaka, pomwe France idatumiza 125% kukula, pomwe Spain ndi Italy zidapitilira kukula kwa 50%.
Monga bwenzi lalikulu lazamalonda m'maiko ndi madera opitilira 150 padziko lonse lapansi, maubwino aku China akutsegula mwayi waukulu m'misika yomwe ikubwera. Katundu wamakasitomala othamanga kwambiri ngati matewera, chifukwa cha kugulidwa kwawo pafupipafupi, akhala magulu ofunsira ogula a B2B akumayiko akunja.
Mitundu yosiyanasiyana yamabizinesi yapangitsa kuti pakhale njira zitatu zogwirizanirana: OEM, ODM, ndi zolemba zapadera. Mtundu uliwonse umagwirizana ndi zofuna za msika komanso njira zamalonda.
Kwa ogula, kumvetsetsa kusiyana kwakukulu pakati pa mitundu iyi kumathandizira kuyika bwino msika, kuwongolera mtengo ndi chiwopsezo, komanso kubweza ndalama zambiri.
Kusanthula Kwakukulu kwa Zitsanzo Zazikulu Zitatu: Tanthauzo ndi Zochitika Zogwiritsidwa Ntchito
1. OEM
Mtundu wa mgwirizano wa OEM, kapena 'Original Equipment Manufacturing,' umatanthawuza wogula kuti apereke mapangidwe athunthu azinthu ndi mawonekedwe ake, wopanga akupanga mosamalitsa molingana ndi izi. Mtundu uwu umagwirizana ndi mabizinesi omwe ali ndi luso lamphamvu la R&D komanso masomphenya omveka bwino azinthu.
Kusankha OEM kumatanthauza kuti mumayang'anira zonse zanzeru zamalonda ndi malo ogulitsa apadera. Komabe, zimaphatikizanso zokwera mtengo zoyambira, zoyambira zazitali, komanso kuchuluka kwa madongosolo ocheperako. Miyezo yodziwika bwino ya projekiti ya OEM imachokera ku 3 mpaka miyezi 6, ndipo kuchuluka kwa madongosolo ocheperako nthawi zambiri kumakhala zidutswa 100,000 pa kukula kwake.
Tengani Chiaus wopanga waku China mwachitsanzo: wokhala ndi malo opitilira 100,000 masikweya a malo odzipangira okha, mizere 15 yopangira zida zapamwamba, zida zotsogola, ndi gulu la R&D lokhazikika, zimakwaniritsa zotulutsa zapachaka za matewera miliyoni 100.
2. ODM
Mtundu wa ODM (Original Design Manufacturing) umakhudza opanga omwe amapereka mapangidwe ndi mayankho omwe alipo kale, pomwe ogula amasintha makonda awo (mwachitsanzo, mitundu, zotengera, ma logo). Njirayi imaposa nthawi yofulumira ku msika komanso mtengo wotsika wa chitukuko.
Mtundu wa ODM ndiwoyenera kwambiri oyambitsa, ma e-commerce brand, ndi mabizinesi omwe akufuna kuyesa kuyankha kwamsika mwachangu. Nthawi zachitukuko zitha kufupikitsidwa kukhala masabata, ndi kuchuluka kocheperako komwe kumakhala kuyambira mayunitsi 100 mpaka 500.
Komabe, malire a mtundu wa ODM ali pakupanga kwake kwapadera. Zofananira zofananira zitha kuwoneka pamsika, zomwe zimabweretsa mpikisano wofanana.
3. Private Label
Zolemba zachinsinsi zimaphatikizapo wogula kulamula wopanga kuti apange katundu, koma kutsatsa ndikugulitsa kwathunthu pansi pa mtundu wa wogula. Mtunduwu ukhoza kutengera mgwirizano wa OEM kapena ODM.
Kukhazikitsa chizindikiro chachinsinsi kumafuna ndalama zambiri kuchokera ku kampaniyo, kuphatikiza kupanga mtundu, kukonza mayendedwe, ndi kukweza malonda. Kwa mabizinesi omwe akufuna kusintha kuchoka ku malonda ang'onoang'ono kupita kumakampani, izi zikuyimira chisankho chanthawi yayitali.
Maupangiri a Sankhani Zitsanzo: Njira Yowunika Magawo anayi
Poyang'anizana ndi zitsanzo zitatu zogwirizanitsa, kodi mungapange chosankha mwanzeru? Kuunika mwadongosolo magawo anayi otsatirawa kukupatsani njira yomveka yopangira zisankho.
Unikani Zofunikira Zatsopano ndi Katundu Wanzeru. Ngati malonda anu ali ndi mapangidwe apadera, matekinoloje ovomerezeka, kapena ntchito zapadera, mtundu wa OEM ndiye njira yabwino kwambiri yotetezera chuma chanzeru. M'gawo la ma diaper, izi zitha kuphatikiza kapangidwe kapadera koyamwa, kapangidwe kake kotsimikizira kutayikira, kapena zida zapadera zokomera khungu.
Mwachitsanzo, opanga ena adayambitsa zopanga zatsopano monga 'in-line core' process ndi 'bubble waistband' patent design. Ngati mukufuna kupanga zinthu kutengera matekinoloje oterowo, muyenera kusankha bwenzi la OEM lomwe limatha kutsata zomwe mwapanga.
Tengani malonda a matewera monga chitsanzo: kuyamwa koyambirira, kuuma, ndi kupuma kwakhala miyezo yamakampani. Zogulitsazi nthawi zambiri zimatsatira ma benchmarks adziko lonse monga zovomerezeka za GB 15979-2002 'Miyezo Yaukhondo Yazinthu Zowonongeka Zaukhondo' ndi kukhazikitsa kwazinthu muyezo wa GB/T 28004.1-2021.
Zogulitsa za ODM zomwe zidapangidwa motengera mfundozi zitha kufupikitsa kwambiri chitukuko.
Unikani zofuna za msika ndi mwayi wosiyanitsa. M'madera omwe msika wa matewera uli wodzaza, kusiyanitsa kwazinthu ndikofunikira kuti muwoneke bwino. Mtundu wa OEM umakupatsani mwayi wosintha zinthu zamagulu ena ogula, monga zokometsera khungu kapena zopepuka, zopumira zomwe zimapangidwira nyengo zosiyanasiyana.
M'misika yomwe ikubwera kapena yotsika mtengo, zinthu zotsika mtengo za ODM zitha kukhala ndi mwayi wampikisano. Chofunika kwambiri, sankhani mtundu wazinthu zomwe zimagwirizana ndi zofuna za ogula kwanuko komanso mphamvu zogulira.
Fotokozani njira zanthawi yayitali komanso kugawa kwazinthu. Kupanga mtengo wamtundu wokhazikika kumafuna kuyika ndalama m'makampani omwe ali ndi eni ake - njira yomwe imafunikira kudzipereka kosalekeza, kuphatikiza maphunziro amsika, chitukuko chamtundu, komanso kulima chidaliro cha ogula.
Kwa makampani omwe akufuna kusintha kuchokera ku malonda kupita ku malonda, mtundu wa ODM umapereka mwayi wolowera msika mwachangu. Kuzindikirika kwamsika kokwanira ndi chuma zikasonkhanitsidwa, kusamukira ku OEM kuti apange zinthu zokhazokha ndipo pamapeto pake kukhazikitsa mtundu wamtundu wa ecosystem kumakhala kotheka.
Momwe Mungasankhire Wogulitsa Madiapers Oyenera?
Pambuyo pozindikira mtundu wa mgwirizano, kusankha wogulitsa matewera abwino ndi gawo lofunikira kuti apambane. Wopanga wabwino samangopereka zinthu zapamwamba komanso amakhala bwenzi lanu lodalirika labizinesi.
Tsimikizirani mphamvu zopangira ndi miyezo yapamwamba.
Katswiri wopanga matewera ayenera kukhala ndi zida zamakono zopangira komanso makina owongolera bwino. Mwachitsanzo, mabizinesi otsogola atha kukhala ndi malo opangira ukhondo a Class 300,000, ma laboratories apamwamba kwambiri a Class 10,000 R&D microbiology, ndi zida 22 zamakono, zoyendetsedwa ndi servo motele. Malowa amaonetsetsa kuti malo opangira zinthu azikhala aukhondo komanso kusasinthika kwazinthu. Monga zinthu zaukhondo zomwe zimatayidwa, matewera amafuna ukhondo wokhazikika. Chiaus adapanga zida zoyenera pazovuta Miyezo ya certification yapadziko lonse lapansi . Pogula zinthu, onetsetsani ngati ogulitsa amatsatira mfundo izi.
Unikani R&D ndi luso lazopangapanga zatsopano.
Pamsika wamatewera wampikisano wopikisana kwambiri, kusinthika kosalekeza ndikofunikira kuti mukhalebe opikisana. Otsatsa abwino kwambiri ayenera kukhala ndi magulu aukadaulo a R&D komanso matekinoloje apamwamba. Kuyambira 2006, Chiaus yakhala ikugwirizana ndi kusintha kwa msika, kupanga zinthu zomwe zimakwaniritsa zofuna za msika-monga matewera okhala ndi zowonjezera zoteteza khungu, zipangizo zogwiritsira ntchito zachilengedwe, ndi owonjezera a 6XL. mathalauza
Onani kusinthasintha ndi chithandizo chautumiki.
Mgwirizano wa B2B nthawi zambiri umafunikira kukhazikika kwanthawi yayitali. Kuchokera pakufunsa mpaka kusaina mapangano, mizungulire wamba imatha miyezi ingapo, kuphatikiza njira monga kutsimikizira zitsanzo ndi kukambirana nthawi yolipira. Akakhazikitsidwa, madongosolo oterowo amawonetsa kupitiliza komanso kukhazikika. Fufuzani ogulitsa omwe ali okonzeka kupereka mawu ogwirizana osinthika omwe amagwirizana ndi zosowa zanu zachitukuko. Izi zingaphatikizepo kupereka maoda ang'onoang'ono, kuthandizira ndi ziphaso zotsatiridwa ndi malonda, kapena kuthandizira kampeni yotsatsa.
Kuwongolera Zowopsa Zogwirizana ndi Njira Zabwino Kwambiri
Mosasamala mtundu wa mgwirizano womwe wasankhidwa, kuwongolera zoopsa kumakhalabe gawo lofunikira pakuwonetsetsa kuti zinthu zikuyenda bwino. Pansipa pali malingaliro othandiza pakuteteza zomwe mumakonda pakugula matewera.
Kufotokozera Momveka bwino ndi Kuteteza Katundu Wanzeru.
M'mapangano ogwirizana, ndikofunikira kulongosola momveka bwino umwini wa mapangidwe, ma patent aukadaulo, ndi ufulu wamtundu.
Pamagwirizano a OEM, onetsetsani kuti makontrakitala akuwonetsa umwini wazinthu zaluntha pamapangidwe ndi zomwe mumapereka. Pamaubwenzi a ODM, mvetsetsani maufulu ogwiritsira ntchito ndi ziganizo zokhazokha zokhudzana ndi mapangidwe omwe alipo opanga. Lingalirani kufunsira kwa loya wazinthu zaluso, kulembetsa zizindikiro zazikulu, ndi kusaina mapangano okhwima osaulula.
Monga matewera amalumikizana mwachindunji ndi khungu la makanda, khalidwe lazogulitsa ndi chitetezo sizokambirana. Kupitilira kutsimikizira ziphaso za opanga, pemphani zitsanzo zazinthu kuti muyesetse mozama.
Izi zikuphatikiza njira zoyambira 'mawonekedwe, kununkhiza, kukhudza, ndi kuyang'ana': fufuzani mtundu wa chinthu kuti ukhale wabwinobwino, kununkhiza kwa fungo lachilendo, kukhudza kufewa popanda kukhetsa, ndikutsimikizira kukhulupirika kwapakeke.
Panthawi imodzimodziyo, onetsetsani kuti malonda akutsatira malamulo amsika omwe akutsata, omwe angaphatikizepo njira zosiyanasiyana zachitetezo, zofunikira zolembera, ndi zofunikira za chilengedwe.
Supply Chain Stability Assessment.
Monga ogula omwe akuyenda mwachangu, kukhazikika kwa diaper supply chain kumakhudzanso kupezeka kwa msika komanso kukhutira kwamakasitomala. Unikani ma suppliers' zopangira zopangira, nkhokwe zopangira, ndi njira zogawa zogulira.
Dziwani ngati ali ndi mapulani adzidzidzi pazochitika zosayembekezereka (mwachitsanzo, kusowa kwa zinthu zopangira, kusokoneza kupanga, kapena kuchedwa kwazinthu). Otsatsa kwanthawi yayitali nthawi zambiri amapereka zinthu zokhazikika komanso zotsogola zopangira.
Khazikitsani njira zoyankhulirana zowonekera komanso zogwira mtima.
Kusiyana kwa chikhalidwe ndi zolepheretsa chinenero ndizovuta zomwe zimachitika pamalonda apadziko lonse. Pangani njira zoyankhulirana zomveka bwino komanso njira zosinthira pafupipafupi kuti mutsimikizire kumvetsetsana kwazomwe zimapangidwira, kupita patsogolo kwa kupanga, ndi miyezo yapamwamba.
Chidule
Kusankha chitsanzo cha mgwirizano ndikusankha DNA ya chitukuko chamtsogolo cha kampani yanu. Zosankha zomwe mumapanga lero ndi ogulitsa matewera ogulitsa zikupanga mwakachetechete msika wa amayi ndi makanda mawa. Kuti mumve zambiri, lemberani gulu lazamalonda la Chiaus!
