Isikhokelo sehoyilesi yeDiapers: Ungakhetha njani phakathi kwe-OEM, i-ODM kunye neleyibhile yabucala?

Imarike ye-diapers ye-B2B yehlabathi jikelele iphantsi kwenguqu enzulu. Thatha iUnited Arab Emirates njengomzekelo: imarike yalapha ekhaya ikhula ngesantya sonyaka esingaphezulu kwe-15%, ngelixa amanani okungenisa kumazwe afana neChile kunye neSaudi Arabia nawo anyuka kakhulu ngenxa yezahlulo zabantu abancinci.

Kubathengisi, iibrendi, kunye nabarhwebi abakhulu, ukusebenzisana ne-China-'ifektri yehlabathi' -ayisengokhetho lokuzikhethela kodwa sisigqibo sobuchule. Xa kufunwa  idiapers wholesale , awukhethi nje iimveliso; ukhetha imodeli yeshishini.

I-Diapers Market Landscape kunye neModel Evolution

Urhwebo lwe-diaper yehlabathi luyanda ngesantya esingazange sibonwe ngaphambili. Imiqulu yoku-odola kwimarike yaseYurophu yanda ngaphezu kwe-45% ngonyaka, kunye neFransi ithumela i-125% yezinga lokukhula eliphawulekayo, ngelixa i-Spain ne-Italy zombini zigqithise ukukhula kwe-50%.

Njengeqabane eliphambili lorhwebo kumazwe angaphezu kwe-150 kunye nemimandla kwihlabathi jikelele, izibonelelo zekhonkco lobonelelo lwaseTshayina zivula amandla abalulekileyo kwiimarike ezivelayo. Impahla yabathengi ehamba ngokukhawuleza efana ne-diapers, ngenxa yendalo yazo yokuthengwa kwe-high-frequency, ibe ziindidi eziphambili zokubuza kubathengi be-B2B baphesheya.

Iimodeli zamashishini ahlukeneyo zinike iindlela ezintathu zokusebenzisana eziphambili: i-OEM, i-ODM, kunye neleyibhile yabucala. Imodeli nganye ihambelana neemfuno zeemarike ezahlukileyo kunye nezicwangciso zorhwebo.

Kubathengi, ukuqonda umahluko osisiseko phakathi kwezi modeli kuvumela indawo echanekileyo yentengiso, iindleko kunye nolawulo lomngcipheko, kunye nembuyekezo yorhwebo eyandisiweyo.

Uhlalutyo olungundoqo lweeModeli eziNtathu eziNtathu: iiNkcazo kunye neemeko eziSebenzayo

1. OEM

Imodeli yentsebenziswano ye-OEM, okanye 'uVeliso lweSixhobo seNdalo,' ibhekisa kumthengi obonelela ngoyilo olupheleleyo lwemveliso kunye neenkcukacha, kunye nomvelisi ovelisa ngokungqongqo ngokwezi mfuno. Le modeli ifanele amashishini anamandla e-R&D kunye nombono ocacileyo wemveliso.

Ukukhetha i-OEM kuthetha ukuba ugcina ulawulo olupheleleyo kwipropathi yobukrelekrele bemveliso kunye neendawo zokuthengisa ezizodwa. Nangona kunjalo, ikwabandakanya iindleko zokuqala eziphezulu, imijikelo yophuhliso emide, kunye nemilinganiselo emikhulu yomyalelo. Imijikelo yophuhliso lweprojekthi ye-OEM eqhelekileyo isukela kwi-3 ukuya kwiinyanga ezi-6, kunye nobungakanani obuncinci bomyalelo obuhlala bubekwe kumaqhekeza angama-100,000 ngesayizi nganye.

Thatha umzekelo womvelisi waseTshayina uChiaus njengomzekelo: ngaphezu kwe-100,000 yeemitha zesikwere sendawo yefektri ezakhelwe yona, imigca yemveliso eyi-15 ephucukileyo, izixhobo zokusika, kunye neqela le-R&D elinonyaka, lifumana imveliso yonyaka ye-100 yezigidi zeediapers.

2. ODM

Imodeli ye-ODM (uMveliso woYilo lweMveli) ibandakanya abavelisi ababonelela ngoyilo lwemveliso esele lukhona kunye nezisombululo, ngelixa abathengi belungiselela ubukhulu becala izinto zophawu (umz., imibala, ukupakishwa, iilogo). Le ndlela igqwesa kwixesha elikhawulezayo ukuya kwintengiso kunye neendleko eziphantsi zophuhliso.

Imodeli ye-ODM ifanelekile kakhulu kuqaliso, iibrendi ze-e-commerce, kunye namashishini afuna ukuvavanya ngokukhawuleza impendulo yemarike. Amaxesha ophuhliso anokucuthwa abe ziiveki, kunye nemilinganiselo esezantsi yokuodola ngokwesiqhelo ukusuka kwi-100 ukuya kuma-500 eeyunithi.

Nangona kunjalo, umda wemodeli ye-ODM ilele kubume bemveliso obuthintelweyo. Uyilo olufanayo lunokuvela kwimarike, lukhokelela kukhuphiswano lwe-homogenized.

3. Ileyibhile yabucala

Imodeli yeleyibhile yabucala ibandakanya umthengi ogunyazisa umenzi ukuba avelise iimpahla, kodwa ukuzithengisa nokuzithengisa ngokupheleleyo phantsi kohlobo lomthengi. Le modeli inokusekwa nokuba yintsebenziswano ye-OEM okanye ye-ODM.

Ukuseka ileyibhile yabucala kufuna utyalo-mali olubalulekileyo oluvela kwinkampani, kubandakanywa ukwakhiwa kwebrendi, uphuhliso lwetshaneli, kunye nokukhuthaza intengiso. Kumashishini afuna ukutshintsha ukusuka kurhwebo olusulungekileyo ukuya kwimisebenzi yophawu, oku kubonisa ukhetho lwexesha elide lobuchule.

Isikhokelo seSigqibo sokuKhetha uMzekelo: Indlela yoVavanyo oluneMida emine

Xa ujamelene nemizekelo emithathu yentsebenziswano, unokulwenza njani ukhetho olusekelwe kulwazi? Uvavanyo olucwangcisiweyo kuyo yonke imilinganiselo emine ilandelayo iya kukunika indlela ecacileyo yokwenza izigqibo.

• Vavanya iiMfuno zoTshintsho kunye nePropati yoBukrelekrele. Ukuba imveliso yakho ibonakalisa uyilo olulodwa, ubugcisa obunelungelo elilodwa lomenzi wechiza, okanye imisebenzi ekhethekileyo, imodeli ye-OEM lolona khetho lufanelekileyo lokukhusela ipropathi enomgangatho ophezulu wokuqonda. Kwicandelo le-diaper, oku kunokubandakanya ulwakhiwo olungundoqo olufunxayo olwahlukileyo, uyilo oluyilayo lokuvuza, okanye izinto ezikhethekileyo ezilungele ulusu.

Umzekelo, abanye abavelisi baye bavula iinguqulelo kwishishini lokuqala njenge 'in-line core' inkqubo kunye ne 'bubble waistband' yoyilo patent. Ukuba ujonge ukuphuhlisa iimveliso ezisekwe kubuchwephesha obunjalo, kufuneka ukhethe iqabane le-OEM elikwaziyo ukwenza ngokungqongqo iinkcukacha zoyilo lwakho.

• Ibhalansi Ixesha lokuya-kwiMakethi kunye noLawulo lweeNdleko. Ngaba ujongene nemihla emiselweyo kunye nohlahlo lwabiwo-mali olulinganiselweyo? Imodeli ye-ODM inokuba lolona khetho lufanelekileyo. Ngokusebenzisa uyilo olusele lukho lomenzi kunye nemigca yemveliso, unokuzisa imveliso yakho ngokukhawuleza ekuthengiseni kwaye uthabathe amathuba emarike.

Thatha ishishini le-diaper njengomzekelo: ukufunxa okusisiseko, ukomisa, kunye nokuphefumla kuye kwaba yimigangatho yoshishino. Ezi mveliso zihambelana ngokuqhelekileyo nemigangatho yesizwe efana ne-GB mandatory 15979-2002 'iMigangatho yococeko yeeMveliso zoBucoceko eziLahliweyo' kunye nomgangatho wokuphunyezwa kwemveliso ye-GB/T 28004.1-2021.

Iimveliso ze-ODM ezilungiselelwe ngokusekelwe kule migangatho zinokunciphisa kakhulu imijikelo yophuhliso.

• Hlalutya imfuno yemarike kunye namathuba ohlula. Kwimimandla apho imarike ye-diaper igcwele, ukwahlukana kwemveliso ngundoqo wokuma. Imodeli ye-OEM ikuvumela ukuba wenze iimveliso zamaqela athile abathengi, ezinje ngothotho olunobuntununtunu olulusu okanye olukhaphukhaphu, amanabukeni aphefumlayo alungiselelwe amaxesha onyaka ahlukeneyo.

Kwiimarike ezisahlumayo okanye ezingevani ngamaxabiso, iimveliso zeODM ezinexabiso eliphantsi zinokubamba ukhuphiswano olukhulu. Ngokufanelekileyo, khetha imodeli yemveliso ehambelana neemfuno zabathengi basekhaya kunye namandla okuthenga.

• Chaza isicwangciso sexesha elide kunye nolwabiwo lwezibonelelo. Ukwakha ixabiso lohlobo oluhlala luhleli kufuna utyalo-mali kwiimpawu zobunikazi-indlela efuna ukuzibophelela kwezixhobo, kubandakanya imfundo yentengiso, uphuhliso lophawu, kunye nokulinywa kwentembeko yabathengi.

Kwiinkampani ezifuna ukutshintsha ukusuka ekurhwebeni ukuya kwintengiso, imodeli ye-ODM ibonelela ngokukhawuleza kokungena kwimarike. Nje ukuba ukuqondwa okwaneleyo kwemarike kunye nezibonelelo ziqokelelwe, ukutshintshela kwi-OEM ukuphuhlisa iimveliso ezikhethekileyo kwaye ekugqibeleni kumiselwe inkqubo yohlobo lobunikazi iya kuba nokwenzeka.

Ungamkhetha njani uMboneleli oMthendeleko weDiapers oLungileyo?

Emva kokumisela imodeli yentsebenziswano, ukukhetha umthengisi we-diapers ofanelekileyo linyathelo elibalulekileyo eliya kwimpumelelo. Umenzi ogqwesileyo akaboneleli kuphela ngeemveliso ezikumgangatho ophezulu kodwa uphinde abe liqabane lakho elithembekileyo kwishishini.

• Qinisekisa umthamo wemveliso kunye nemigangatho yomgangatho. 

Umenzi we-diapers oqeqeshiweyo kufuneka abe nezixhobo zemveliso zanamhlanje kunye nenkqubo yokulawula umgangatho ongqongqo. Umzekelo, amashishini ahamba phambili kushishino anokuba neendibano zocweyo zemveliso ecocekileyo yeKlasi ye-300,000, iilebhu zeMicrobiology zeClass 10,000 zeR&D, kunye neeseti ezingama-22 zezixhobo zale mihla, eziqhutywa ngokupheleleyo kwi-servo-high-end. Ezi zixhobo ziqinisekisa ukucoceka kobume bemveliso kunye nokungaguquguquki kwemveliso. Njengeemveliso zococeko ezilahlwayo, iidiapers zifuna imigangatho engqongqo yococeko. UChiaus uqokelele imathiriyeli efanelekileyo ngokungqongqo imigangatho yesiqinisekiso sokuthengwa kwempahla kumazwe ngamazwe . Ngexesha lokuthenga, qinisekisa ukuba ababoneleli-nkonzo bayayithobela ngokungqongqo le migangatho.

• Vavanya i-R&D kunye ne-Innovation Capabilities.

Kwimarike ye-diaper ekhuphisanayo ngokukrakra, ukuveliswa kwezinto ezintsha kungundoqo ekugcineni ukhuphiswano. Ababoneleli abagqwesileyo kufuneka babe namaqela aqeqeshiweyo e-R&D kunye neetekhnoloji ezintsha. Ukusukela ngo-2006, i-Chiaus iye yaziqhelanisa nokutshintsha kweemarike, ivelisa iimveliso ezihlangabezana neemfuno zemarike-ezifana ne-diapers ezine-essces ezikhusela ulusu ezongezelelweyo, i-eco-friendly materials raw, kunye ne- 6XL enkulu yokutsala ibhulukhwe.

• Ukuvavanya ukuguquguquka kunye nenkxaso yenkonzo. 

Intsebenziswano yeB2B ihlala ifuna ulwakhiwo lwentembeko yexesha elide. Ukusuka kumbuzo ukuya kutyikityo lwekhontrakthi, imijikelo eqhelekileyo inokuthatha iinyanga ezininzi, ebandakanya iinkqubo ezifana nesampulu yokuqinisekiswa kunye nothethathethwano lwexesha lokuhlawula. Nje ukuba zisekiwe, iiodolo ezinjalo zibonisa ukuqhubeka nokuzinza. Funa ababoneleli abazimiseleyo ukunika imiqathango yentsebenziswano ebhetyebhetye ehambelana neemfuno zakho zophuhliso lweshishini. Oku kunokubandakanya ukubonelela ngee-odolo zolingo oluncinci, ukuncedisa ngezatifikethi zokuthotyelwa kwemveliso, okanye ukuxhasa amaphulo okuthengisa.

ULawulo lweNtsebenziswano yoMngcipheko kunye neZenzo eziGqwesileyo

Kungakhathaliseki ukuba imodeli yentsebenziswano ekhethiweyo, ulawulo lomngcipheko luhlala luyingxenye ebalulekileyo yokuqinisekisa impumelelo yexesha elide. Apha ngezantsi kukho iingcebiso ezisebenzayo zokukhusela umdla wakho ekuthengeni i-diaper.

Chaza ngokucacileyo kwaye ukhusele iPropati yoBukrelekrele.

Kwisivumelwano sentsebenziswano, kubalulekile ukuchaza ngokucacileyo ubunini boyilo, amalungelo awodwa omenzi wechiza, kunye namalungelo ebhrendi.

Kwintsebenziswano ye-OEM, qinisekisa ukuba izivumelwano zichaza ubunini bepropathi enomgangatho ophezulu wokuqonda kuyilo kunye neenkcukacha ozinikezelayo. Kumahlakani e-ODM, qonda amalungelo okusebenzisa kunye namagatya okukhethekileyo malunga noyilo olukhoyo lomenzi. Cinga ngokubonisana negqwetha lepropathi enomgangatho ophezulu wokuqonda, ukubhalisa iimpawu zorhwebo ezingundoqo, kunye nokusayina izivumelwano ezingqongqo zokungabhengezi.

Ulawulo loMgangatho kunye noQinisekiso lokuthotyelwa. 

Njengoko iidiapers zinxibelelana ngokuthe ngqo ulusu oluthambileyo lweentsana, umgangatho wemveliso kunye nokhuseleko alunangxoxo. Ngaphandle kokuqinisekisa iziqinisekiso zemveliso yabaxhasi, cela iisampulu zemveliso zovavanyo olungqongqo.

Oku kuquka iindlela ezisisiseko 'zokujongwa, ukujoja, ukubamba, kunye nokujonga': jonga umbala wemveliso ujonge ukuqheleka, ivumba lamavumba angaqhelekanga, ukubamba ukuthamba ngaphandle kokuphalaza, kwaye uqinisekise ingqibelelo yokupakishwa komntu ngamnye.

Ngaxeshanye, qinisekisa ukuba iimveliso zithobela imigaqo yemarike ekujoliswe kuyo, enokuquka imigangatho eyahlukeneyo yokhuseleko, iimfuno zokuleyibhile, kunye nezigunyaziso zokusingqongileyo.

UVavanyo lokuZinzo lweKhonkco loNikezelo. 

Njengomthengi ohamba ngokukhawuleza, uzinzo lwe-diaper supply chain luchaphazela ngokuthe ngqo ukufumaneka kwemarike kunye nokwaneliseka kwabathengi. Vavanya ukufunwa kwemathiriyeli ekrwada, oovimba bemveliso, kunye neenkqubo zokuhambisa izinto.

Qinisekisa ukuba banazo na izicwangciso zeziganeko ezingalindelekanga (umzekelo, ukunqongophala kwempahla ekrwada, ukuphazamiseka kwemveliso, okanye ukulibaziseka kolungiselelo). Ababoneleli bexesha elide banikezela ngobonelelo oluzinzileyo ngakumbi kunye nokucwangciswa kwemveliso ephambili.

Ukuseka iindlela zonxibelelwano ezicacileyo nezisebenzayo. 

Ukwahluka kwenkcubeko kunye nemiqobo yolwimi yimingeni eqhelekileyo kurhwebo lwamazwe ngamazwe. Yenza amajelo onxibelelwano acacileyo kunye neenkqubo zohlaziyo rhoqo ukuze kuqinisekiswe ukuqondana ngokubambisana kweenkcazo zemveliso, inkqubela phambili yemveliso, kunye nemigangatho yomgangatho.

Isishwankathelo

Ukukhetha imodeli yentsebenziswano kukukhetha iDNA yophuhliso lwexesha elizayo lwenkampani yakho. Izigqibo ozenzayo namhlanje kunye nomthengisi wee-diapers zibumba ngokuzolileyo ubume bemarike yangomso yoomama kunye nosana. Ukufumana iinkcukacha ezithe vetshe, nceda uqhagamshelane neqela lentengiso leChiaus!